Dr. Elwood has over 15 years of experience in health and wellness in a variety of different roles. Most prominently, he has focused on innovative care delivery models which take into account expanding the scope of patient care and improving outcomes through improved communications and education. To this end, Dr. Elwood has spent a great deal of time on: - Advising a number of start-ups in health - Founding two companies - Working for a biopharma company in both medical and commercial, leading the metabolics franchise for strategy and innovation - Conducting research on mobile, digital, and connected health at NYU Langone Medical Center and applying those learnings to grant-funded and entrepreneurial programs - Authoring a chapter in the HIMSS annual publication on mobile health, patient engagement, gamification, and outcomes - Publishing multiple articles on health behavior, innovation, outcomes, and technology in health - Leading several major thought leadership initiatives through podcasts, websites, social media, and other means on topics like immuno-oncology, health innovation, mobile and digital health, and many other topics - Working with developing companies on products or services related to big data, unstructured data, genetics, personalized and precision medicine, sensor-based technology, and many other areas within health - Starting a national telehealth service line and leading physician and genetic services protocol development

Results-driven senior product management leader and telecom consultant with 20+ years of experience across the telecom, media, and technology sectors. Proven expertise in product strategy, digital transformation, pricing and propositions, and telecom networks. Extensive background in leading high-impact B2B and B2C product launches, stakeholder management, and revenue-driving initiatives across global telecom operators. Founder of Commsbrief, a telecom knowledge platform providing industry insights, training content, and strategic guidance for professionals through a blog and YouTube channel with 40,000+ monthly viewers. • Led product roadmaps across Sky UK, Vodafone, O2 Telefónica, Deutsche Telekom, and Ericsson, managing API integrations, SaaS, UC solutions, and cross-platform services. • Product managed smart TV, video conferencing, singing apps, mobile and video optimization, UC, SaaS, and gaming apps, driving AI-powered AR filters and real-time video/audio enhancements. • Led business case strategies, securing investment approvals, P&L ownership, pricing governance, and financial modelling for telecom and media. • Developed pricing models and monetization strategies, optimizing ARPU, retention, modular tariffs, and data-driven propositions. • Founded Commsbrief, delivering industry insights, business case training, and consulting on 4G LTE migration, NPD, and telecom strategy via a blog, YouTube (5,000+ subscribers), and advisory services. Professional Experience Founder & Lead Consultant Commsbrief Limited | Oct 2024 – Present • Grew Commsbrief into a widely recognized telecom knowledge platform, attracting 40,000+ monthly viewers and 5,000 YouTube subscribers through a blog and YouTube channel, simplifying complex telecom concepts. • Expanded Commsbrief from a telecom education platform into a consulting and advisory service, providing strategic insights, training content, and industry analysis for professionals. • Delivered customized consulting sessions, including technology consulting on 4G LTE migration and business consulting on new product development (NPD) for telecom operators and other businesses. • Developed and launched the Business Case Masterclass and Mobile Communications Masterclass courses, designed to equip industry professionals with financial and technical expertise. • Leveraged AI-driven automation to enhance workflow efficiency, digital infrastructure, and payment processing (Stripe), integrating the Contact Us page with Microsoft Outlook via Azure for automated email confirmations. Senior Product Lead – TV Apps Sky UK | Mar 2020 – Sep 2024 • Led product strategy and roadmap for Zoom integration and Stingray Karaoke app on Sky Glass TV, enhancing user engagement through AI-powered augmented reality (AR) filters with real-time face tracking, background effects, and visual enhancements, optimized for Sky Live’s camera capabilities. • Owned product vision and execution, collaborating with engineering, commercial, legal, and design teams to drive feature adoption and market differentiation. • Optimized UX/UI and metadata solutions, improving app discoverability and engagement through recommendations and content personalization. • Leveraged customer analytics, A/B testing, and computer vision-based AR technology, ensuring seamless integration with Sky Live’s camera system to enhance video quality, facial recognition accuracy, and interactive experiences. Pricing & Propositions Manager (B2B) O2 Telefónica | May 2018 – Dec 2019 • Led pricing and proposition strategy for mid-market B2B solutions, including mobile broadband, embedded SIM (eSIM), and flexible tariff models. • Developed and launched modular pricing structures, accelerating deal approvals and revenue growth. • Secured executive buy-in for pricing strategies, working closely with finance, sales, and marketing teams to drive competitive differentiation. Product Manager – Unified Communications (B2B SaaS) Vodafone Group | Mar 2015 – Mar 2018 • Led multi-market UC platform launches, integrating Vodafone One Net Business for SMEs and enterprise customers in Germany & Ireland. • Managed end-to-end product lifecycle, from business case approvals to roadmap execution and multi-region adoption. • Optimized cross-device UC adoption, ensuring seamless communication experiences across mobile, desktop, and tablet platforms. Additional Roles • Manager, Video & Innovation (B2C & B2B), Vodafone Group | Apr 2014 – Mar 2015 • Senior Product Manager, Video Quality (B2C), Deutsche Telekom | Jan 2012 – Mar 2014 • Product Manager, Consulting & System Integration, Ericsson | Apr 2008 – Aug 2011 • Technical Consultant, Radio Network Testing, Ericsson, Sweden | Sep 2006 – Mar 2008 • Radio Engineer, Vodafone FO (Kall Telecom), Faroe Islands | May 2006 – Jul 2006 • OMC Engineer, Mobilink GSM, Pakistan | May 2003 – Feb 2004 Key Projects & Case Studies (Sanitized for Confidentiality) 📌 Full case studies available at: commsbrief.com/case-studies • Business Case Development & P&L Optimization: o Revamped business case structures for a telecom operator, ensuring financial transparency and KPI alignment. o Worked with finance teams to validate cost structures, leading to data-driven investment strategies. • Unified Communications Platform Launch for SMEs: o Delivered a next-generation UC solution, integrating VoIP, messaging, and collaboration tools. o Led multi-market launches, ensuring seamless business adoption across multiple regions. • Smart TV & Consumer Entertainment Innovations: o Launched AI-driven smart TV apps, including video conferencing and interactive entertainment solutions. o Led metadata integration and UX optimization, enhancing discoverability and user engagement. • Telecom Network Optimization & Consulting: o Provided strategic consulting for network optimization, improving coverage, efficiency, and CAPEX reduction. o Conducted drive testing and RF optimisation, delivering actionable network performance enhancements. • Strategic Pricing & Tariff Development: o Developed data-driven pricing models for mobile broadband and enterprise telecom solutions. o Led financial modelling and tariff restructuring, maximizing ARPU and profitability. Education • MBA – Marketing (Part-Time) | Blekinge Institute of Technology, Sweden (2009) • MSc – Electrical Engineering (Communications & Signal Processing) | University of Borås, Sweden (2006) • BE – Electrical Engineering | NED University of Engineering and Technology, Pakistan (2002) Key Skills • Product Management & Digital Transformation • Unified Communications & Cloud Solutions • Telecom Network Optimization & Strategy • Pricing, Propositions & Commercial Strategy • Business Case Development & P&L Ownership • AI-Driven Business Automation & Workflow Optimization

I am SMS marketing expert at (http://www.txtimpact.com), having 6 years of experience working with client to implement mobile strategy.

Open innovation, crowdsourcing and corporate-start up relationships. Here are my interests

Global Business Development • Emerging Markets • Carrier Sales • Strategic Analysis & Planning • P&L Management • Product Management • Program Management • New Product Development • Driving Profitable Growth • Performance Improvement • Negotiations • Needs Analysis • Requirements Gathering • Proof of Concept • Organization Development • OSS • Wireless Technologies (CDMA, GSM, UMTS, LTE) Highly talented Senior Business Development Professional with 20+ years of progressive experience in wireless telecommunications, software development, product management, program management and engineering. Looking to utilize major account development, contract negotiation, and international sales experience in a leadership role. Ability to build relationships across geographies, needs analysis, offer solutions, retain accounts, and solve issues proactively. Expert at identifying, building, and selling value propositions around new technologies. Trusted, organized, technically astute, and dependable. Education includes MBA and MS Engineering.

I've been programming in Java for 6 years and Android for almost 2 years. That's actually my hobby. PhD in Computing Science at University of Illinois at Urbana-Champaign (UIUC), USA Masters in CS from Simon Fraser University (SFU), Vancouver, Canada.