I lead the development, implementation, and management of strategic and tactical digital marketing programs in order to achieve financial growth.
Develop a strategy (that includes paid and earned media) to improve awareness, engagement, drive web traffic, new customer acquisition (Enterprise, Startup, NonProfits), account growth (Cross-Sell/Up-Sell), and support customer retention.
Write briefs, develop integrated communications plans, and establish KPI’s and optimization plans.
Execute strategy across digital channels in a manner that is integrated with broader marketing communications efforts.
Extend and amplify strategy and impact through owned channels, including websites and social media as well as other organizations and partners.