A passionate, results-focused leader, Luke has dominated the online marketing and advertising space for over 15 years on both agency and client sides. Luke's experience within a wide variety of verticals -- including healthcare, technology, education, travel and tourism, financial services, manufacturing and nonprofit -- enables him to offer strategic and experienced counsel to clients with a focus on integrated marketing solutions.
Luke is currently CEO of Social Factor -- a digital marketing agency with offices in Austin and Fort Worth. Always up-to-date on today’s ever-changing digital landscape, Social Factor combines deep expertise in social media marketing, big ideas and flawless execution to bring your brand’s message to the right people, in the right places, at the right times. Social Factor offers its clients support with digital strategy, paid media, content creation, social care, and data and insights.
Prior to joining Social Factor, Luke was a key leader at Doctors In Training (DIT) -- an online medical education company -- as director of marketing. DIT saw quick and exponential growth each year of his tenure. Prior to DIT, Luke led teams at leading Austin interactive agencies T3 and Springbox, where he worked with companies from Fortune 500s to SMBs. Luke has an obsession for excellence in everything he does.
Specialties: Online marketing, social media marketing, digital strategy, advertising strategies, integrated marketing solutions, marketing operations, multi-channel communications planning, competitive positioning, corporate and product messaging, marketing metrics analysis, competitive positioning.
Industry verticals: Healthcare, technology, communications, education, travel and tourism, finance, manufacturing, nonprofit and more.