Call him what you like, but the fact is Bert Trevino is responsible for more classic Latin hip-hop records than most promoters or label execs could ever hope to be part of. From hardcore landmarks like South Park Mexican's indelible "Hustle Town" album with cuts like “Streets On Beats” and “Merry Go Round,” to the infectious "3rd Wish" album his resume more than speaks for itself. And that’s without even getting into his turn in rolling with the Latin P. Diddy A.B. Quintanilla III and being a video producer-director and label consultant
Bert Trevino was born in February, in Houston Tx to Baldemar and Linda Trevino. By luck, his life took a dramatic turn when he was introduced to Rap-A-Lot Records, where he met the man who would become his mentor, industry leader J. Prince. Shuttling back and forth from group to group, Berts energy and commitment loyalty earned him the leap from gopher at Rap-A-Lot Records to Director of A&R at DopeHouse Records for his old friend Carlos Coy AKA South Park Mexican.
Shortly thereafter He engineered the DopeHouse artists Baby Bash, Grimm, Low-G, Rasheed, Pimpstress and The Lone Star Ridaz, Bert was Quoted in saying in The Houston Post "We are producing music and influencing the image by tapping into the style and flare of the young Latin urban youth" This combination ushered in the new musical genre of Latin hip-hop. In 2001, Bert left DopeHouseRecords, but he reemerged later the same year with A.B. Quintanilla III and his company, King Of Bling Entertainment. The company's monster group Kumbia King's with there multi-platinum status King Of Bling quickly took off, developing producing a recording and creating the new style of Kumbia with a K
Bert was also quoted in saying "A.B Y Los kumbia Kings made it cool to listen to Spanish music and we also made it possible that the same person buying an Eminem and a 50cent cd also buys Kumbia Kings our records are not just for mom & dad anymore" also Bert discovered teen idol PeeWee the youngest member of the Kings.
In 2011 rejoining his old friend Baby Bash and his label BashTown Music. After a few years, Bert made the move to New Mexico where he semi-retired and became a father for the first time in 2014 another friend of Bert's reached out to him about joining his Digital Distribution company where he moved back to Houston Tx to join the Company