Through Integral facilitation on genuine design concern and feedback on errors in ergonomic design for research planning, Better Design is focused on shaping ideas into service journeys and product interfaces using possible dynamics. Through the sorting and mapping of ethnographic insights and with the help of Launchmetrics, Better Design envelopes ideas into incubated states as a visual interaction designer, integral facilitator and seasoned design coach.
Better Design's work spans mobile, product and connected applications that captivate people and create deep brand affinity. Better Design's approach to humanizing the innovation process begins with translating unmet customer needs into product strategy. Better Design conducts research, synthesizes, diagrams, prototypes and designs solutions.
We are only really as good as our most powerful communication tools, so exploring this connection between experience and meaning in an accessible manner is one framework that Better Design has adopted into his process. This allows him to shift thinking and focus on meaningful and connected strategies for products and services so that his designs can connect with people in a meaningful way. By gathering audience data to gain insights into how they live.
Each company needs to have a clear understanding of the key emotional connectors that tie audience to product. Better Design's techniques have been proven to uncover these connectors in order to inform a company’s overall product strategy and have strengthened the ties between products, brands and audience for many breakthrough product experiences which many of us have grown to know and love such as iCloud, iTunes, and the iLife suite of apps.
Investigating the boundaries between identity construction, object narrative and the connected self Better Design is also Design Partner and Integral Facilitator for the International Congress for Safety Engineering at the Academy of ⚙️musicDesignPreferences.