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Clarity

Tom Morkes

Aspen, CO

Founder of Insurgent Publishing. I've helped my clients create record-setting Kickstarter campaigns, break Guinness World Records, become New York Times, Wall Street Journal, and USA Today bestsellers, and more.

Past clients include:
- Teachable.com
- RightMessage.com
- Neil Patel (neilpatel.com)
- Ash Maurya (leanstack.com)
- Joseph Michael (Easy Course Creation)
- Jesse Krieger
- Alinka Rutkowska
- John Lee Dumas (EOFire.com)
- Dan Norris (The 7 Day Startup)

And many others.

Most of my work remains unattributed by choice.

In total, I've helped my clients generate hundreds of thousands of leads and multiple millions in revenue across a range of industries.

$8.33/min

23 Calls

8 Reviews

35 minutes
Avg. call

Call me to talk about

Sell More Books

I'm the founder of Insurgent Publishing. We've published numerous bestsellers, including "The Sober Entrepreneur," "The Growth Hacker's Guide to the Galaxy," "The High-Performance Athlete," and many others. I've also consulted on dozens of book launches, some that have hit the New York Times, Wall Street Journal, and USA Today bestseller lists.

I specialize in book marketing and launch strategies - specifically, how to find and tap into hidden growth channels for your book.

Scalable Affiliate Program

Done right, an effective affiliate program can produce anywhere from 30 - 50% of your annual revenue. If you're not hitting those numbers, I can help. We will work together to develop a comprehensive strategy around your affiliate program, including affiliate market research, affiliate recruitment and onboarding, commission and reward / prize structure, campaign strategy, and more. So whether you have an affiliate program but it's not generating any traffic, leads, or sales, or you haven't yet tapped into this marketing and sales channel, I can help you establish an effective affiliate program, and get you moving in the right direction.

Pricing and Positioning

For the past 5+ years, I've helped businesses generate more sales, increase their margins, and grow their profit - all by optimizing their current pricing and positioning.

I have consulted with numerous ecommerce companies, digital product companies, software companies, and professional service firms on the topic of pricing and positioning. I've taught and shared my strategies on pricing and positioning on many top ranked blogs and podcasts, including: Inc, Growthhacker TV, Fizzle.co, Gumroad.com, Entrepreneuronfire.com, ArtofValue.com, and many others.

I have also experimented with many pricing strategies for my own businesses, including Pay What You Want pricing. I am the author of "The Complete Guide to Pay What You Want Pricing" which teaches entrepreneurs, authors, and artists how to leverage PWYW pricing to increase their reach, impact and revenue.

Answers 1
Reviews 8

Answers

Tom Morkes answered

Is it worth it to hire writers to help me with Kindle Publishing? How much would it cost me to get a quality product?

Hire people to research and compile information for you. Turn your personal method into a framework. Bullet point it out and elaborate on the points (speak > transcribe if you're not a great writer). Then give it to a ghost writer (with a good track record).

That will cost more than $10k to do...but may be worth it if you have a marketing plan to promote and sell the book when you launch.

Have you thought about the cover, the distribution channels you want to leverage, the alternative marketing channels available for your particular book, etc.?

Those are more important than the writing piece in many respects because they dictate what and how you write (not to mention will dictate whether you sell any books or not).

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Reviews

Very helpful information to make for a successful book launch!

Brooke Raybould Source: Clarity

Tom is very knowledgable and genuinely wants to help. I got value from the call.

Don Varda Source: Clarity

Tom provided me with very helpful and actionable suggestions as I work to grow my list of website subscribers and increase sales of my novels. His advice was accessible and uncomplicated, which will make implementation much easier for a non-tech person like me. I set up the call seeking actions I could take to help boost sales, and our conversation left me feeling much more confident about how to achieve my goals.

Mar Fenech Source: Clarity

Tom was incredibly helpful in my book launch and marketing plan. He was able to provide strategic insight at a high-level of my overall approach, as well as tangible details and specific actions to take at the micro-level. I'm confident that our call together has now doubled the upcoming success of my book, both with quantity of book sales AND the "next sell" monetization aspects of my business!

Camille Virginia Source: Clarity

Within a couple days of following Tom's advice, I had $600 in orders in one day, 3 weeks before my event was scheduled to begin. Imagine my surprise going to bed and waking up to unexpected orders from the other side of the world. Thanks Tom!

Debbie Steinberg-Kuntz Source: Clarity

Tom helped me refine my thinking on a challenging and pressing topic. Very helpful.

Tema Frank Source: Clarity

Tom was generous with his advice, showed great insight and patiently answered all of my amateurish questions. He did all of this with great enthusiasm. I will be calling him again in the future.

Aaron Dutil Source: Clarity

Tom not only confirmed the suitability of a PWYW revenue model for my publishing business, but helped me identify how to best integrate it into my website and touched on other potential funding stumbling blocks and advertising strategies to think about as I move forward. Will definitely keep in touch as I grow!

Naomi Gora Source: Clarity

Member since August 2014