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Expert
MenuTom Morkes CEO of Insurgent Publishing
23
Calls |
8
Reviews |
Areas of Expertise
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TM$8.33/min per minute(11)Sell More BooksTom Morkes • Aspen, COCreated 10 years ago in Sales & Marketing / PublishingI'm the founder of Insurgent Publishing. We've published numerous bestsellers, including "The Sober Entrepreneur," "The Growth Hacker's Guide to the Galaxy," "The High-Performance Athlete," and many others. I've also consulted on dozens of book launches, some that have hit the New York Times, Wall Street Journal, and USA Today bestseller lists. I specialize in book marketing and launch strategies - specifically, how to find and tap into hidden growth channels for your book.Tom Morkes Aspen, CO(11)
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TM$8.33/min per minute(11)Pricing and PositioningTom Morkes • Aspen, COCreated 10 years ago in Sales & Marketing / Growth StrategyFor the past 5+ years, I've helped businesses generate more sales, increase their margins, and grow their profit - all by optimizing their current pricing and positioning. I have consulted with numerous ecommerce companies, digital product companies, software companies, and professional service firms on the topic of pricing and positioning. I've taught and shared my strategies on pricing and positioning on many top ranked blogs and podcasts, including: Inc, Growthhacker TV, Fizzle.co, Gumroad.com, Entrepreneuronfire.com, ArtofValue.com, and many others. I have also experimented with many pricing strategies for my own businesses, including Pay What You Want pricing. I am the author of "The Complete Guide to Pay What You Want Pricing" which teaches entrepreneurs, authors, and artists how to leverage PWYW pricing to increase their reach, impact and revenue.Tom Morkes Aspen, CO(11)
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TM$8.33/min per minute(11)Scalable Affiliate ProgramTom Morkes • Aspen, COCreated 7 years ago in Sales & Marketing / Growth StrategyDone right, an effective affiliate program can produce anywhere from 30 - 50% of your annual revenue. If you're not hitting those numbers, I can help. We will work together to develop a comprehensive strategy around your affiliate program, including affiliate market research, affiliate recruitment and onboarding, commission and reward / prize structure, campaign strategy, and more. So whether you have an affiliate program but it's not generating any traffic, leads, or sales, or you haven't yet tapped into this marketing and sales channel, I can help you establish an effective affiliate program, and get you moving in the right direction.Tom Morkes Aspen, CO(11)
- Reviews 8
- Answers 1
Very helpful information to make for a successful book launch!
Source: Clarity Brooke Raybould Jan 18, 2022Tom provided me with very helpful and actionable suggestions as I work to grow my list of website subscribers and increase sales of my novels. His advice was accessible and uncomplicated, which will make implementation much easier for a non-tech person like me. I set up the call seeking actions I could take to help boost sales, and our conversation left me feeling much more confident about how to achieve my goals.
Source: Clarity Mar Fenech Apr 6, 2020Tom was incredibly helpful in my book launch and marketing plan. He was able to provide strategic insight at a high-level of my overall approach, as well as tangible details and specific actions to take at the micro-level. I'm confident that our call together has now doubled the upcoming success of my book, both with quantity of book sales AND the "next sell" monetization aspects of my business!
Source: Clarity Camille Virginia Aug 28, 2019Within a couple days of following Tom's advice, I had $600 in orders in one day, 3 weeks before my event was scheduled to begin. Imagine my surprise going to bed and waking up to unexpected orders from the other side of the world. Thanks Tom!
Source: Clarity Debbie Steinberg-Kuntz Apr 4, 2018Tom helped me refine my thinking on a challenging and pressing topic. Very helpful.
Source: Clarity Tema Frank Mar 11, 2016Tom was generous with his advice, showed great insight and patiently answered all of my amateurish questions. He did all of this with great enthusiasm. I will be calling him again in the future.
Source: Clarity Aaron Dutil Jan 20, 2016Tom not only confirmed the suitability of a PWYW revenue model for my publishing business, but helped me identify how to best integrate it into my website and touched on other potential funding stumbling blocks and advertising strategies to think about as I move forward. Will definitely keep in touch as I grow!
Source: Clarity Naomi Gora Aug 5, 2015Hire people to research and compile information for you. Turn your personal method into a framework. Bullet point it out and elaborate on the points (speak > transcribe if you're not a great writer). Then give it to a ghost writer (with a good track record).
That will cost more than $10k to do...but may be worth it if you have a marketing plan to promote and sell the book when you launch.
Have you thought about the cover, the distribution channels you want to leverage, the alternative marketing channels available for your particular book, etc.?
Those are more important than the writing piece in many respects because they dictate what and how you write (not to mention will dictate whether you sell any books or not).
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