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Tom Morkes CEO of Insurgent Publishing

Aspen, CO
Founder of Insurgent Publishing. I've helped my clients create record-setting Kickstarter campaigns, break Guinness World Records, become New York Times, Wall Street Journal, and USA Today bestsellers, and more. Past clients include: - Teachable.com - RightMessage.com - Neil Patel (neilpatel.com) - Ash Maurya (leanstack.com) - Joseph Michael (Easy Course Creation) - Jesse Krieger - Alinka Rutkowska - John Lee Dumas (EOFire.com) - Dan Norris (The 7 Day Startup) And many others. Most of my work remains unattributed by choice. In total, I've helped my clients generate hundreds of thousands of leads and multiple millions in revenue across a range…

Areas of Expertise

  • Reviews 8
  • Answers 1

Very helpful information to make for a successful book launch!

Source: Clarity Brooke Raybould Jan 18, 2022

Tom is very knowledgable and genuinely wants to help. I got value from the call.

Source: Clarity Don Varda May 13, 2020

Tom provided me with very helpful and actionable suggestions as I work to grow my list of website subscribers and increase sales of my novels. His advice was accessible and uncomplicated, which will make implementation much easier for a non-tech person like me. I set up the call seeking actions I could take to help boost sales, and our conversation left me feeling much more confident about how to achieve my goals.

Source: Clarity Mar Fenech Apr 6, 2020

Tom was incredibly helpful in my book launch and marketing plan. He was able to provide strategic insight at a high-level of my overall approach, as well as tangible details and specific actions to take at the micro-level. I'm confident that our call together has now doubled the upcoming success of my book, both with quantity of book sales AND the "next sell" monetization aspects of my business!

Source: Clarity Camille Virginia Aug 28, 2019

Within a couple days of following Tom's advice, I had $600 in orders in one day, 3 weeks before my event was scheduled to begin. Imagine my surprise going to bed and waking up to unexpected orders from the other side of the world. Thanks Tom!

Source: Clarity Debbie Steinberg-Kuntz Apr 4, 2018

Tom helped me refine my thinking on a challenging and pressing topic. Very helpful.

Source: Clarity Tema Frank Mar 11, 2016

Tom was generous with his advice, showed great insight and patiently answered all of my amateurish questions. He did all of this with great enthusiasm. I will be calling him again in the future.

Source: Clarity Aaron Dutil Jan 20, 2016

Tom not only confirmed the suitability of a PWYW revenue model for my publishing business, but helped me identify how to best integrate it into my website and touched on other potential funding stumbling blocks and advertising strategies to think about as I move forward. Will definitely keep in touch as I grow!

Source: Clarity Naomi Gora Aug 5, 2015
Tom Morkes, CEO of Insurgent Publishing answered:

Hire people to research and compile information for you. Turn your personal method into a framework. Bullet point it out and elaborate on the points (speak > transcribe if you're not a great writer). Then give it to a ghost writer (with a good track record).

That will cost more than $10k to do...but may be worth it if you have a marketing plan to promote and sell the book when you launch.

Have you thought about the cover, the distribution channels you want to leverage, the alternative marketing channels available for your particular book, etc.?

Those are more important than the writing piece in many respects because they dictate what and how you write (not to mention will dictate whether you sell any books or not).

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