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Clarity

Tom Lamb

Santa Monica

Sr. Manager of Retention Marketing with an MBA in marketing, currently at DermStore, a Target subsidiary. Focused on customer acquisition and retention. Responsible driving revenue with current, innovative, and aligned marketing content and best practices. 10 years of marketing experience including non-profit, commercial real estate, retail, and pure-play.

$2.00/min

1 Call

3 Reviews

33 minutes
Avg. call

Marketing eCommerce Email Marketing Marketing Communications Marketing Strategy Online Advertising Photoshop Brand Awareness Illustrator InDesign

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Retention & Acquisition Marketing

Responsible for the implementation of retention and acquisition marketing channels including lead-gen, email, website, and loyalty programs increasing customer lifetime value.
• Developed and executed loyalty programs increasing LTV and reduced customer attrition
• Responsible for overall health and data quality of email customer database, increasing database size, deliverability, open rates, CTR, and AOV
• Developed segmentation/cohorts increasing RPM and average monthly revenue
• Developed test plans and applied data driven techniques to optimize website and email promotion performance including testing of: personalization, frequency, messaging, offers, creative, segmentation/targeting, and timing
• Managed email campaign process end-to-end: segmentation, creative, execution, analytics, and reporting
• Developed and executed email list acquisition, reactivation, and win-back campaigns
• Developed and managed the email teams and marketing forecast/budget

Ecommerce Marketing

Answers 0
Reviews 3

Answers

Reviews

Tommy is an absolutely fantastic person to work with. We collaborate together, along with merchants, on digital projects which include emails, home pages, landing pages, affiliate banners, etc. He consistently demonstrates a high level of expertise as Lucky Brand's Marketing Specialist and is known as the "go-to" person for the latest information on promo calendar changes. Tommy's attention to detail, speed and ability to handle a mountain of priorities makes him a valuable team member. He brings a positive attitude to work each day and is a delight to work with!

Shellane Holgado Source: LinkedIn

Until just recently, I have been Tommy’s colleague at Lucky Brand Jeans for the past year. I found him to be consistently adept at handling multiple responsibilities with detail and ambition, tackling all assignments with dedication. Besides being a joy to work with, Tommy is a take-charge person who is able to present creative ideas and communicate the benefits. He has successfully developed several ecommerce initiatives for our company that have resulted in increased performance. During his tenure, we saw an increase in email performance and affiliate conversion, as well as acquisition. Though he is an asset to our online and direct mail marketing efforts, Tommy was also extraordinarily helpful in other areas of the company. In addition to managing all marketing channels for the company, Tommy assumed a leadership role in meetings, inspiring and motivating other employees. I highly recommend Tommy for employment. He is a team player and would make a great asset to any organization.

Bao Nguyen Source: LinkedIn

I had the opportunity to work with Tom while he was the Marketing and Project Manager at Gilad Development for five years. Tom is a go-getter who is extremely talented, organized and professional. He is dedicated and easily accepts challenges and delivers results. I highly recommend Tom for any position within any industry as he is highly motivated and adaptable. He would be a true asset to any company.

Trinity Elmiger Source: LinkedIn

Member since October 2014