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Toby Mason SEO & Online Marketing Agency Owner

London
I have over 12 years experience working first hand on website projects and digital marketing campaigns. I am a managing partner of a London based Digital Agency of 25 people that specialises in Search Marketing (SEO, PPC & Inbound Marketing), Social Media, Website Design & Development & Software Development. We work with opensource technology such as Wordpress & Magento as well as other Content Management systems and eCommerce platforms. I have first hand experience in creating & marketing 60+ cost effective website solutions in a range of sectors: - Charity - Travel - Finance/Loans Market - Gaming/Gambling - eCommerce - Luxury/Fashion - Startups I would be delighted to help you in anyway I can whether that be a light introduction…

Areas of Expertise

  • Reviews 3
  • Answers 1

Toby was a great person to work with, bright, committed and keen to find solutions. He was an integral member of the team offering clients an extremely high level of customer service and constantly added real value to their business.

Source: LinkedIn Dan Whiteman Jun 2, 2014

I would describe Toby as an 'SEO guru'. His extensive knowledge and enthusiasm for the subject makes him one of the best in the industry and he has even managed to teach me a thing or two. I would highly recommend Toby as both a colleague and a service provider.

Key skills: SEO, personable, friendly, hard-working.

Source: LinkedIn private private Jun 2, 2014

Toby has excellent organisational skills plus a thorough knowledge of his field, including indepth detail of SEO techniques.

Source: LinkedIn Richard Aspden Jun 2, 2014
Toby Mason, SEO & Online Marketing Agency Owner answered:

Hi Alex,

Sorry to hear your client got hit. Unfortunately its impossible to diagnose without taking a deeper look at the site. However a few things to look for:

- Technical Onsite issues - is the site large? In which case it could be being dragged down by onsite issues.
- Advertising - Is the site heavy on advertising?
- "Bad" Links - as you have already mentioned this can be a factor
- You mention the payday update. Is your site in a niche with particularly spammy terms?

In what way was the site hit? Did you see a drop in rankings across the board? Did traffic drop off a cliff? Or was it a more gradual demise?

In some cases we have seen sites "hit by panda/penguin" actually lose visibility due to other sites that linking to them being devalued.

If you are able to share the domain I would be delighted to take a further look for you.
@tobiasmason

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