Loading...

Clarity

Toby Mason

London

I have over 12 years experience working first hand on website projects and digital marketing campaigns. I am a managing partner of a London based Digital Agency of 25 people that specialises in Search Marketing (SEO, PPC & Inbound Marketing), Social Media, Website Design & Development & Software Development.

We work with opensource technology such as Wordpress & Magento as well as other Content Management systems and eCommerce platforms.

I have first hand experience in creating & marketing 60+ cost effective website solutions in a range of sectors:

- Charity
- Travel
- Finance/Loans Market
- Gaming/Gambling
- eCommerce
- Luxury/Fashion
- Startups

I would be delighted to help you in anyway I can whether that be a light introduction to the web or more advanced marketing techniques or technical implementations. No conversations are too big or small :-)

I look forward to hearing from you.

$1.00/min

—
0 Calls

3 Reviews

—

Avg. call

eCommerce Online Marketing SEO WordPress Google AdWords Google Analytics PPC Content Strategy

Call me to talk about

SEO Strategy, Advice & Support

I have 6+ years running SEO campaigns & SEO teams for a number of organisations large and small. I am regularly invloved in training inhouse marketing teams about SEO and other on-line marketing channels

For beginners/startups
I know how to get the maximum out of tight budgets and can advise on the best way to get started with you SEO activities. Whether that be by undertaking the tasks yourself or helping you select the right agency to get you on your feet.

Topics may include:

- SEO Best Practise
- Technology
- Analytics
- On page optimisation
- SEO Content
- Offsite optimisation
- Social Media

Advanced/Mature Businesses
- Technical SEO
- Content Marketing
- Leveraging social media
- Scaling Campaigns
- Change Management
- Team growth & Recruitment

I would be delighted to speak to you about your query or challenge and very much look forward to hearing about your business.

WordPress - Expert Advice & Technical Support

I have been using WordPress as a CMS platform for nearly 10 years and have set up over 50 websites and blogs in that time. I am well versed in the best plugins and themes to use whether for simple brochure sites or large scale community, content or eCommerce propositions.

WordPress is a great platform to get set up on the web and I would love to advise you on how to get the most out of it.

- WordPress set up
- Choosing a theme (free or premium)
- Setting up a test site
- Buying and setting up domains
- WordPress hosting
- Website structure
- Choosing the right plugins
- How to use WordPress support
- Keeping WordPress secure
- Custom Development
- WordPress SEO
- etc

I am available to answer any WordPress questions you may have no matter how small or large. I look forward to speaking with you.

Answers 1
Reviews 3

Answers

Toby Mason answered

What to do when your high-quality content site is hit by Google update?

Hi Alex,

Sorry to hear your client got hit. Unfortunately its impossible to diagnose without taking a deeper look at the site. However a few things to look for:

- Technical Onsite issues - is the site large? In which case it could be being dragged down by onsite issues.
- Advertising - Is the site heavy on advertising?
- "Bad" Links - as you have already mentioned this can be a factor
- You mention the payday update. Is your site in a niche with particularly spammy terms?

In what way was the site hit? Did you see a drop in rankings across the board? Did traffic drop off a cliff? Or was it a more gradual demise?

In some cases we have seen sites "hit by panda/penguin" actually lose visibility due to other sites that linking to them being devalued.

If you are able to share the domain I would be delighted to take a further look for you.
@tobiasmason

Schedule a call • Share • Flag

SEO

Search Engine Optimization (SEO)

SEO Specialist

Reviews

Toby was a great person to work with, bright, committed and keen to find solutions. He was an integral member of the team offering clients an extremely high level of customer service and constantly added real value to their business.

Dan Whiteman Source: LinkedIn

I would describe Toby as an 'SEO guru'. His extensive knowledge and enthusiasm for the subject makes him one of the best in the industry and he has even managed to teach me a thing or two. I would highly recommend Toby as both a colleague and a service provider.

Key skills: SEO, personable, friendly, hard-working.

private private Source: LinkedIn

Toby has excellent organisational skills plus a thorough knowledge of his field, including indepth detail of SEO techniques.

Richard Aspden Source: LinkedIn

Member since May 2014