Layup is a content marketing agency that helps clients stand out from the crowd and get noticed in the noisy, oversaturated digital B2B world. To do that, we turn experts into thought leaders, developing content and messaging strategies that really work to get your message heard (and understood) above the competition. My background includes 20-plus years in journalism, writing for publications including Wired, Entrepreneur, Outside (and many more), editing Yahoo Finance, and authoring 3 books.
