Learn how to proactively manage your online reputation, and mitigate reputational risk.
When it comes to marketing yourself online, it's difficult to know how to avoid bad press, negative reviews and comments, or worse, a viral public relations disaster — all of which have the power to completely debilitate your reputation and life’s work, sometimes in as little as a matter of minutes.
You don’t have to look much further than the latest news headlines, or Twitter’s trending topics, to see how damaging and detrimental online vitriol can be.
A sour online image translates to fewer customers, and ultimately equates to financial loss. Not only does reputational damage affect your bottom line, but for many, it leads to psychological strain and other hardships that affect well-being and mental health.
That’s why it’s best to get out ahead of things by establishing a strong online presence, and setting up digital safeguards to mitigate risk.
