Product Design at the Software Innovation and Development of the Volkswagen Group. Course Director of the Digital Experience Design postgraduate program at the University of Lisbon.
This was the topic of my PhD research. The empirical study characterised and analysed the implementation of a set of 35 persuasive principles (design strategies based on human behavioural impulses) in 160 interfaces of websites and mobile apps — Airbnb, Amazon, Apple, Booking.com, eBay, Farfetch, Gearbest and Nike —, and assessed differences arising from technological and consumer behavioural idiosyncrasies.
Can help any company or team figure out and optimize the whole end-to-end software development process, from discovery and framing to design and delivery. How to identify and validate user needs and market opportunities, run scoping workshops, perform market and user research, extract insights and hypotheses to develop solutions, build a roadmap and a sound product startegy, develop wireframes, mockups and prototypes, cross-pair development, test with users, measure the outcomes, etc.
