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Gahlord Dewald

Burlington, Vermont Area

President/Janitor of Thoughtfaucet, a strategic content and consulting studio located in te Howard Space Center, Burlington Vermont.

  • Reviews 71
  • Answers 1

GSMI has contracted Gahlord multiple times to present at our #SMSSummit. Each and every time Gahlord has presented great content and expert knowledge. We would not hesitate to have him again on any of our future agendas. His professionalism is second to none.

Source: LinkedIn Michael Roche Mar 29, 2013

Great speaker! I enjoyed his talk at the 2012 Social Media Strategies Summit in San Francisco. He has some great insights for those of us dealing with the business problem of measuring social media activities or brand perceptions.

Source: LinkedIn Kara O'Connor Mar 29, 2013

Gahlord is a brilliant mind, with advanced technical skills on top of being highly artistic and creative. His work has always exceeded my expectations. His brand of professionalism is mixed with fun and wit. Working with Gahlord is a process I look forward to.

Source: LinkedIn Trisha Denton Mar 29, 2013

What an experience working with Gahlord! He is so very intelligent, giving, intuitive, collaborative, straightforward and warm....all at the same time. As I was launching my new business website, I sought him out as a sounding board and received so much more. I know that the first steps of my business are much more solid thanks to his perspective and talent.

Source: LinkedIn Lisa Beilstein Mar 29, 2013

I asked Gahlord to come speak to my class of college students on how to manage their online reputations. Gahlord came with a wealth of examples to show students how seemingly small missteps can lead to less than stellar online personas. More importantly, he gave them tangible recommendations on how to take control of their online identities. Students left the class feeling empowered.

Source: LinkedIn Amanda Levinson Mar 29, 2013

Gahlord is a wealth of knowledge when it comes to internet social networking. He helped me with a panel presentation that helped me to establish a more expert position in the panel. He is articulate and easy to understand. Peggy Smith

Source: LinkedIn Peggy Smith Mar 29, 2013

I've known Gahlord for just over a year now, and as time goes by, I grow more and more impressed with his knowledge and insight.

I recently asked Gahlord to give a presentation during Inman Blogger's Connect New York 2009. The topic was web analytics for real estate agents. Not only does Gahlord possess an intimate knowledge of the subject, but he excels at being able to explain such a usually nebulous subject in a way that anyone can easily understand. He has a unique talent for making the seemingly complex very easy to comprehend, which is something that many knowledgeable technology teachers cannot do.

He has also personally offered my help and advice with regard to my own web analytics. Once again, I have always found him willing to break down what I think are complex problems into manageable tidbits.

If you are looking for someone to help you with website analytics or design, or someone who can explain it to your group or company, save yourself a lot of time searching and going to half a dozen people who talk over your head.

Just go straight to Gahlord.

Source: LinkedIn Daniel Rothamel Mar 29, 2013

Gahlord is a great person to work with; not only is he personable but he is comparable to a full service web development firm. Gahlord not only processes a plethora of technical knowledge but he has excellent strategic Marketing insight. Gahlord's well-rounded skill set and superb communication skills make him an asset to any group or organization. I have personally seen Gahlord be the go-to person for a variety of crucial tasks with which he handles them all flawlessly.

Source: LinkedIn Adam Fullerton Mar 29, 2013

Gahlord is fearless. His fearlessness is not based on whimsy or recklessness, but on a deep understanding and foresight. Some might call this pragmatism, but his panache turns pragmatic behavior into an ability to leap tall buildings in a single bound. In other words, he’s not afraid of the data, and he’s not afraid to act on the data in unconventional and innovative ways.

Because his accomplishments are often unsung, clients don’t always know how greatly they benefit from his input on projects. Quietly, Gahlord empowers the client to act on his own behalf and realize success.

It is indeed a pleasure working with him.

Source: LinkedIn C. Jane Taylor Mar 29, 2013

Gahlord is a highly talented, tech-savvy, creative thinker in both the visual and music arts. His businesslike approach and pleasant personality were always appreciated. I enjoyed working with Gahlord and recommend him to anyone needing an accomplished multimedia marketing professional.

Source: LinkedIn Vincent Reh Mar 29, 2013
Gahlord Dewald answered:

I have 15 years of experiencing optimizing the performance of websites and assembling digital strategies for companies of varying size. I do not currently work with any legal websites, but I do a great deal of work with lead generation businesses which are similar from a web functionality perspective.

When working with clients I typically begin by examining the flow of site traffic after they arrive. For example you may find that visits from LinkedIn, Avvo, and Yelp convert at different rates. This sort of thing can help determine how you spend money to bring traffic to the site.

Examining the "acquisition layer" -- how people arrive on site and what they do immediately upon entry -- is often more effective if you look holistically at site performance and entry channels. Organic, Social, Paid, Rented channels will all typically perform slightly different and you'll want to identify the right mix and the right visitor workflow before blowing through the ad spend.

Your monthly budget is somewhat thin for competitive terms in competitive markets but may be sufficient to run something content-driven with an advertising recon component. Law firms often have significant restrictions on how they advertise so this may play a role as well.

Please call me with any follow up questions you may have. I can help get you started on an effective path.

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