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Expertise
MenuHow to Come Up With a Big Idea for an AD... and Win Everytime.
Created 6 years ago in Sales & Marketing / Advertising
Anytime an ad or an article is not founded on a really Big Idea that speaks to your customers' needs. Your ad will not perform the highest that it could have.
Have you ever read an article that says "7 Ways To Lose Weight?"
Tell me... out of the seven, how many do you remember? 2 or 3 unless if you have some really good memory techniques.
What the author of that article has done is add seven more problems for you instead of solving the one you came with.
In theory, more sounds better but in practicality... it does always work that way.
You need one big idea that will target one major emotion linked to a worry that plagues them day and night.
If you would to know and learn how to construct your own big ideas, book a call... I'll be more than happy to help you.
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Terrence Ntelezi
Johannesburg, South Africa
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Terrence Ntelezi, Author of 'Instant Email Profit Blueprint,' Founder and CEO of Exclusive Copywriting (Pty) Ltd, an advertising and marketing agency that helps businesses DOUBLE & TRIPLE their revenue using the written word. The secret formula to Terrence's copy is the Rule of One - One Big Idea approach. The Rule of One states, for a piece of copy to work best, there should be One Big Idea, focused on one Major emotion. This approach has worked for the greatest copywriters of all time such as David Ogilvy, Victor Schwab, Michael Masterson, etc. Terrence mostly writes copy for businesses offering High Ticket products/services to their clients.
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