Terrence Ntelezi, Author of 'Instant Email Profit Blueprint,' Founder and CEO of Exclusive Copywriting (Pty) Ltd, an advertising and marketing agency that helps businesses DOUBLE & TRIPLE their revenue using the written word.
The secret formula to Terrence's copy is the Rule of One - One Big Idea approach. The Rule of One states, for a piece of copy to work best, there should be One Big Idea, focused on one Major emotion.
This approach has worked for the greatest copywriters of all time such as David Ogilvy, Victor Schwab, Michael Masterson, etc.
Terrence mostly writes copy for businesses offering High Ticket products/services to their clients.