Sylwia is an industry consultant, speaker and writer with 25+ yrs of experience in the fitout and design sector (KBD, FF&E and OS&E).
Sylwia has 25+ yrs of experience in the fitout industry. This includes residential and commercial cabinetmaking and joinery as well as shopfitting. From humble beginnings as a designer, she progressed to estimator, then to procurement officer to factory manager to project manager. The projects she managed ranged in value from tens of thousands to over a million dollars (e.g. the ASIC building in Melbourne). Sylwia also ran multiple businesses within the sector, working with diverse stakeholders, including interior designers, architects, builders and contract furniture companies. Currently, she offers consulting services to clients, small and large – from aspiring cabinetmakers to large corporations such as Deloitte. Sylwia's role within the sector includes being on the judging panel for the Cabinet Makers and Designers Association (CMDA) and speaking at various design events, trade fairs and conferences. She also writes about the sector on Substack – INSIDE JOB. She has a BA degree in Visual Culture from Curtin University, Australia.
Hi, Sylvia here :) Currently running my tech startup with secured pre-seed funding. My advice is simple: 1. Go to your your competitors social profiles 2. Set up your profile on the same platforms 3. Engage with their users This is a guaranteed way to acquire new users (and followers)
Looks like you have already defined your ideal customer; Next You need to find out where the potential students spend their time - Online & Physically - and meet them there. I'll start with the option, which I think has the most potential: and the answer is NOT online - do not underestimate the value of networking; going to meetup's - interest clubs - sticking adverts on buildings, bus stops etc. with little rip-off pieces. Online: - do they spend time on facebook? probably the most undervalued forms of marketing - quora - you can do a very narrow targeting through Google Ads, but you did mention a very low budget. Hope this helps Sylvia
Sylvia was vey knowledgable on start-up business and how to effectively start with a limited capital. She answered all my questions in addition to questions I didn't know I had very thoroughly. She has great resources to help you as well.
Very great information. Sylvia had all he points already for our call. Thank you so much for the great advice on Kitchen Cabinet Businesses!!
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