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Suman Mishra

December 2011- Present Myriad Group S. W. Asia
Services Director- South West Asia
Responsible for managing Myriad's S.W. Asia's market (includes India, Indonesia, Malaysia, Sri Lanka, Philippines), includes both getting new business (accounts) and increase of sales at established accounts.
A.Business Development / Marketing
Generating new streams for revenue growth & developing marketing plans to build consumer preference.
Utilizing market information & personal network to develop marketing intelligence for generating leads. Evolving market segmentation & penetration strategies to achieve targets.
Develop and execute strategy/annual business plans to effectively integrate with company plans and operations.
Achievements: Seeded the market for India and S.E.Asia with our software running on devices (Tabs, mobiles powered by MRE chipsets). Created the entire SCM of our software powered device.
Achievements: Closed deals for Aircel ,Airtel – India and Dialog- Sri Lanka
B Key Account Management
Cultivating relationships with key decision-makers in target organizations to protect and grow current revenue stream. Interfacing with clients for obtaining feedbacks, suggesting the most viable product range and cultivating relations with them for securing repeat business.
Achievements: Created up selling opportunities for other products at Vodafone Global and Aircel –India.
CProduct Launches / Promotions
Streamlining preexisting processes to enhance efficiencies, while minimizing operational time.
Creating sales promotional activities for brand building & market development. One of the leaders in transforming the company from being a license based provider to a “partner” and move to recurring based revenues.
D.Strategy
Scan the market looking for possible acquisition/partnership in the region to increase our position in the value chain.

November 2009- November 2011 Tata Tele Services Limited Mumbai, Delhi India
Manager, Future and emerging markets
A. Product Marketing
Managed Products for nascent VAS markets. Managed product portfolio which includes On Device Portal, Mobile/Internet TV, Mobile messaging solution and Mobile Learning. Key Responsibilities were Rolling & setting up of operations of, new products Achievements: Identified market opportunities, realized competitor landscape, researched, identified customer needs, created business cases, got approvals from different stakeholders and led Product development team to develop and launch 20 mln INR worth product in record time of 8 months. Also manage the creation of ecosystem around the product (including sales force effectiveness, support, pricing, product enhancements).Achievements: Was the sole person responsible for launch of ODP, the gateway through which all the VAS services would be consumed.
 Increasing Product Penetration, Revenue, Subscribers and Usage Achievements: Accomplished revenue of 30 mln INR in 6months and an overall 140% growth in subscriber volume for Mobile and Internet TV.
 Establishing strategic tie-ups/alliances to strengthen position in Value chain.  Collaborate with cross functional team of Legal, NPD, Finance, IT, Network, Sales and CRM, within the organization and externally with vendors to define specific objectives of each partnership considering the value added result desired.
Achievements: Acquired, partnered and manage merchants for On Device Portal, Mobile messaging solution, DSTK, App Store, Mobile Security and Mobile – TV.Achievements: Created point of Sale of the product portfolio through retail, which was replicated across all other VAS products.
B. Strategy Consulting
 Engaging extensively in business and operations related strategic improvements.As a direct reportee to the President of TTSL, responsible to formulate and implement operational, business and customer related strategies.Achievements: Orchestrated the launch of industry first “Customer Charter”, where company guarantees pre- determine levels of service and pays back to customers if service levels are not met, led to drop of churn by 30% and complaints per subscriber by 25% in pan India level. Achievements: Part of a Strategic team which is exploring creation of subsidiary within Tata for creation and delivery of VAS products in international market. Studied global market, players in the VAS chain, evaluated the entry/ exit barriers, the probable alliances/ competitors/ collaborators, the market entry strategy and their risk vs. return. Achievements: Restructured the working of Product Development team and CRM team so that (a)the call centers were better equipped to address queries and complaints related to products(b)A Post Launch feedback channel was added to NPD, which enhanced knowledge, analysis capabilities and enabled better customer focus while working on the business plans and/or product roadmap. Defined an effective segmentation strategy based on usage pattern, region, market dynamics and ARPU to define products, pricing points and customer communication channels.

June 2008-November 2009 Reliance CommunicationMumbai, India
Business Manager, Product and Service Division

 Managed a current product portfolio worth 15 million USD. Rationalized the product portfolio across Telecom, Enterprise Solution and DTH to ensure the alignment of product plans to financial targets and future business needs.
 Market Analysis and Research done to evaluate and “position” products in the industry. Analyzed market size for new service or product offered, the target segment, when breakeven would be reached and the ROI for the new product or service launched.

September 2003-June 2007 Tata Consultancy Services Mumbai, India & Dallas, USA
Account manager
•Responsible for increasing the funnel of sales and customer satisfaction. Handled the twin function of (a)Relationship Manager, where helped identify and track customers pain points and translate that to commercial prospects, thus forming a win-win strategy, and (b) Module Lead, where project roles and responsibilities were assigned, to ensure effective and efficient use of people and skills across teams

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Product Management Customer Engagement Mobile Commerce Brand Innovation

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Suman had been more than a batch mate of mine at SPJain.I worked with Suman in designing a “Go to market" Strategy for a Malaysian based fastners company in Middle East. It was during this time that I came across Suman's intellectual self.
I found Suman, to be very thought provocative, filled with ideas, you shoot one- and then he springs up with another, a balance of creativity and being practical, ever ready to accept challenges and confront odds, brimming with initiatives, energetic and dynamic.

Yet at same time he is one who gives room to thoughts of others, willing to learn from his mistakes and others, very collaborative working style and above all he carries a sense of humor and never say die attitude which is so critical ingredient of a good team player. I wish Suman all the best in his future endeavors.

Swapnil Dharmadhikari Source: LinkedIn

Suman is pragmatic and this is his strongest asset. What impresses me the most is his ability to decipher the most complex of problems in lucid yet effective pointers. It takes a lot to be part of the Communication Industry that’s not just converging but also subjected to highest degree of change/uncertainty. Suman has it all and more to facilitate the transition, full of energy & being different in approach.

Gurinder Ratra Source: LinkedIn

Suman is one person I feel very glad to have worked with because he executes the jobs assigned to him very meticulously. He also has a very good skill of perseverance, which helps him to get work done from an one and every one and on time. I wish him all the best for his future endeavours

Mehul Raja Source: LinkedIn

I have worked with Suman for Tata's On Device portal, for which he was coordinating with various content partners for implementation. The ease and expertise with which Suman managed all partners was impressive. He is a remarkable person, very knowledgeable in his domain and a great person to work with.
i wish him great success for his future endeavors...

Stuti Sharma Source: LinkedIn

Suman is a smart man with intense knowledge of mobile business in the region. He has a good market sense and customer oriented. He is kind of entrepreneur and has his own good vision of the future of mobile industry. I enjoy working with him. It is no doubt he is an asset that every company wants.

Wallis Choi Source: LinkedIn

Suman Mishra is an excellent colleague who takes his work very seriously. He works very hard, around the clock if necessary overseeing the implementation of projects. He is well respected and honorable employee and colleague.

private private Source: LinkedIn

I had the pleasure of working with Suman on one of the critical projects instigated at TATA DOCOMO where he was the lead and it was truly inspiring to see how Suman was managing work and relations with different partners. Suman is an extremely approachable and down to earth person. I look forward to working with him again.

Sardul Dabas Source: LinkedIn

I first met Suman when he was managing a major project at a Tier One operator in India that we were offering messaging services to. Subsequently he joined my team and provided an invaluable insight into the Indian VAS market and became a key member of my global sales team. Suman has a deep understanding of the socio-economics that relate to the Indian market and is able to rapidly synthesize complex propositions with market needs and translate business cases into revenue generating programmes. Suman has an insatiable appetite to understand and quantify the dynamics, needs and opportunities of the Indian market backed up by professional execution, I have no hesitation in recommending him to anyone.

Simon Taylor Source: LinkedIn

I have always appreciated Suman's dedication to the work/projects allocated to him. His ability to quickly understand and come upto page has helped often him to take on new challanges. Suman has a good knowledge about telecom industry and product management. I wish him all the best of a bright future.

Ankur Shrivastava Source: LinkedIn

Suman is amazingly hard working, focussed, and passionate leader who demonstrates great commitment to his team. He is self driven and innovative in his approach towards challenging business situations during our work at reliance communications. He is witty, conversant and an excellent team player.

His deep knowledge of communications industry and natural ability to lead business teams will be a great asset to any team that he works with.

Siva Kotthapalli Source: LinkedIn

When I met Suman, I found him like one of those naughty boys in the class, with a stroke of brilliance and creativity in his PJs. And Lo, when I started to know him more, Suman's ever smiling, joyous and cheerful personality just takes over you and you start taking leafes from his book in his Art of being happy.

On the professional side, Suman is meticulous in his approach and very very dedicated to whatever he commits himself in. The way Suman handles pressure and criticism, is clinical. His learn it all attitude gives him that extra edge over competition and with these characteristics, Suman will march leaps and bounds in his career.

And one more thing, there is nothing in the world, which can abandon Suman's happiness.

Kishore Dayani D Source: LinkedIn

Member since November 2013