December 2011- Present Myriad Group S. W. Asia
Services Director- South West Asia
Responsible for managing Myriad's S.W. Asia's market (includes India, Indonesia, Malaysia, Sri Lanka, Philippines), includes both getting new business (accounts) and increase of sales at established accounts.
A.Business Development / Marketing
Generating new streams for revenue growth & developing marketing plans to build consumer preference.
Utilizing market information & personal network to develop marketing intelligence for generating leads. Evolving market segmentation & penetration strategies to achieve targets.
Develop and execute strategy/annual business plans to effectively integrate with company plans and operations.
Achievements: Seeded the market for India and S.E.Asia with our software running on devices (Tabs, mobiles powered by MRE chipsets). Created the entire SCM of our software powered device.
Achievements: Closed deals for Aircel ,Airtel – India and Dialog- Sri Lanka
B Key Account Management
Cultivating relationships with key decision-makers in target organizations to protect and grow current revenue stream. Interfacing with clients for obtaining feedbacks, suggesting the most viable product range and cultivating relations with them for securing repeat business.
Achievements: Created up selling opportunities for other products at Vodafone Global and Aircel –India.
CProduct Launches / Promotions
Streamlining preexisting processes to enhance efficiencies, while minimizing operational time.
Creating sales promotional activities for brand building & market development. One of the leaders in transforming the company from being a license based provider to a “partner” and move to recurring based revenues.
D.Strategy
Scan the market looking for possible acquisition/partnership in the region to increase our position in the value chain.
November 2009- November 2011 Tata Tele Services Limited Mumbai, Delhi India
Manager, Future and emerging markets
A. Product Marketing
Managed Products for nascent VAS markets. Managed product portfolio which includes On Device Portal, Mobile/Internet TV, Mobile messaging solution and Mobile Learning. Key Responsibilities were Rolling & setting up of operations of, new products Achievements: Identified market opportunities, realized competitor landscape, researched, identified customer needs, created business cases, got approvals from different stakeholders and led Product development team to develop and launch 20 mln INR worth product in record time of 8 months. Also manage the creation of ecosystem around the product (including sales force effectiveness, support, pricing, product enhancements).Achievements: Was the sole person responsible for launch of ODP, the gateway through which all the VAS services would be consumed.
Increasing Product Penetration, Revenue, Subscribers and Usage Achievements: Accomplished revenue of 30 mln INR in 6months and an overall 140% growth in subscriber volume for Mobile and Internet TV.
Establishing strategic tie-ups/alliances to strengthen position in Value chain. Collaborate with cross functional team of Legal, NPD, Finance, IT, Network, Sales and CRM, within the organization and externally with vendors to define specific objectives of each partnership considering the value added result desired.
Achievements: Acquired, partnered and manage merchants for On Device Portal, Mobile messaging solution, DSTK, App Store, Mobile Security and Mobile – TV.Achievements: Created point of Sale of the product portfolio through retail, which was replicated across all other VAS products.
B. Strategy Consulting
Engaging extensively in business and operations related strategic improvements.As a direct reportee to the President of TTSL, responsible to formulate and implement operational, business and customer related strategies.Achievements: Orchestrated the launch of industry first “Customer Charter”, where company guarantees pre- determine levels of service and pays back to customers if service levels are not met, led to drop of churn by 30% and complaints per subscriber by 25% in pan India level. Achievements: Part of a Strategic team which is exploring creation of subsidiary within Tata for creation and delivery of VAS products in international market. Studied global market, players in the VAS chain, evaluated the entry/ exit barriers, the probable alliances/ competitors/ collaborators, the market entry strategy and their risk vs. return. Achievements: Restructured the working of Product Development team and CRM team so that (a)the call centers were better equipped to address queries and complaints related to products(b)A Post Launch feedback channel was added to NPD, which enhanced knowledge, analysis capabilities and enabled better customer focus while working on the business plans and/or product roadmap. Defined an effective segmentation strategy based on usage pattern, region, market dynamics and ARPU to define products, pricing points and customer communication channels.
June 2008-November 2009 Reliance CommunicationMumbai, India
Business Manager, Product and Service Division
Managed a current product portfolio worth 15 million USD. Rationalized the product portfolio across Telecom, Enterprise Solution and DTH to ensure the alignment of product plans to financial targets and future business needs.
Market Analysis and Research done to evaluate and “position” products in the industry. Analyzed market size for new service or product offered, the target segment, when breakeven would be reached and the ROI for the new product or service launched.
September 2003-June 2007 Tata Consultancy Services Mumbai, India & Dallas, USA
Account manager
•Responsible for increasing the funnel of sales and customer satisfaction. Handled the twin function of (a)Relationship Manager, where helped identify and track customers pain points and translate that to commercial prospects, thus forming a win-win strategy, and (b) Module Lead, where project roles and responsibilities were assigned, to ensure effective and efficient use of people and skills across teams
