Digital marketing geek, with experience building new business units at Microsoft, Amazon, PayPal, and Expedia. MBA in Marketing.
I have had over 10 years of experience with SEM. I spent over 2 years at Microsoft as a Search Account Manager for both SMB and multi-national clients. I managed all B2B search marketing for Amazon Pay from end-to-end (set-up, execution, optimization, and reporting). At Ignited (a boutique ad agency in L.A.), I was a Google Adwords Certified Search Media Planner, running branding and direct response campaigns for entertainment and gaming clients. At PayPal, I oversaw global search marketing. I was also responsible for contract negotiation and ongoing vendor management. Most recently at Expedia, I helped build the metasearch marketing channel and supported an in-house search advertising tool for hotels.
