Customer Messaging & Content for B2B Startups

Steve is knowledgeable, smart, and strategic. He helped us get our MaidPro business going when we were struggling. Importantly, he listened carefully to better understand our particular situation and then provided detailed, specific tactics and guidance. The result was very positive as our customer base grew significantly and sales started to take off.

Of note, his counsel was targeted to our reality rather than a standard 'do more of this and some of that.' Steve stayed in close contact during this period, and after on a regular basis, and our business has continued to grow!

"Over the last year or so I’ve had the pleasure of working alongside Steve on a national project between my current employer YP Holdings and MaidPro. I’ve worked with several national companies in the past and not one of them can hold a candle to Steve's relentless drive and success with the growth of MaidPro. Steve has also helped me and other fellow YP coworkers with growing our own business on a weekly basis. Based on what Steve has accomplished with the huge growth of MaidPro, I would truly recommend Steve Rankel to any company looking to grow and grow fast.

Steve is an expert in sales AND marketing, and a persuasive speaker. By the time I arrived at MaidPro, he already had tremendous impact on franchisees - many of whom he helped grow significantly. During our work together, we doubled our digital agency revenues and account base on top of launching dozens more franchisees. I learned alot from Steve. It’s a great loss to see him move on.

Steve may have been the most important person to the success of my business that wasn't in my business. I had my MaidPro franchise for just over a year when head office hired Steve to head up the marketing consulting department. Over the next 3+ years, I was very fortunate to develop a close working relationship with Steve, and his advice and support was instrumental in the growth of my business.

From May 2010 to May 2012 - when I was working most heavily with Steve - I saw a 102% growth in clientele, and 121% growth in revenues.

When we first started working together, I took his marketing advice with a heavy dose of skepticism - after all, what does a guy from Boston know about selling cleaning in Calgary, Canada? However, the more I listened to his advice, the more my phone rang. At this point, I no longer question his advice, I just take notes diligently.

I have been both a franchisor and a franchisee, and in all my business experience I can honestly say I have never met anyone with the depth of marketing knowledge - and the insight to properly apply it - as Steve Rankel. I was extremely lucky and privileged to be able to work with Steve for as long as I did, and wish him the very best of luck in his future endeavors.

Steve Rankel is remarkably gifted in marketing. Over the last two years we worked together on marketing plans for my business. He helped me execute my plan with precision. During this time my business grew significantly and my average customer spend increased.. Steve helped me market to better clients, which has resulted in significantly reduced customer attrition levels. Besides all that, Steve is also a super-nice guy. I can't say enough good things about Steve Rankel.

I hired Steve to help uncover our messaging strategy. As a start-up, our messaging strategy needed to be strong. We also needed a positioning statement and three to four support points. Steve was able to deliver an amazingly effective messaging strategy and positioning statement.

I have also used Steve as a guest lecturer within my business planning and business strategy classes. He's both knowledgeable and entertaining, which makes for a great learning experience.

Steve is an enthusiastic, patient and visionary marketeer who does a great job of taking products across the "chasm."

Steve is a top-notch product manager and a pleasure to work with! We worked closely together when he joined Dictaphone, and he quickly got up-to-speed on products. He got a new initiative moving and had everyone excited to contribute. He was so successful he was soon asked to take over several additional products!

Steve is a brilliant business strategist who now runs his own company.