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Company Naming | Product Naming | Name Development
Created 7 years ago in Sales & Marketing / Branding

I’m an expert in developing company and product names, quickly and efficiently. In 2009, I launched The Slogan Shop (www.thesloganshop.com) as an affordable alternative to big agencies for slogan writing and name creation. In the first few years with The Slogan Shop, I helped hundreds of small businesses and start-ups create their brands from scratch. On a bit of a whim, I created a fun, animated homepage video to pitch The Slogan Shop and customers began asking for "a video like that" as much as my other services...so I spun the video production side of things into its own offering (www.gisteo.com). These days, I spend a lot of my time writing/producing explainer videos with Gisteo, but, truth be told, naming and slogans/taglines are my first love. On Clarity, we’ll roll up our sleeves and I’ll give you concrete name recommendations. It will be a true working session in which I’ll give you tangible ideas that you can choose to use or not but, regardless, it will be an insightful, hand’s on meeting that goes beyond just “big-picture” thinking.
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Stephen Conley | Explainer Videos, Names, Taglines/Slogans & Brand Strategy
Miami/Fort Lauderdale Area
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I'm one of the world's most prolific explainer video writers/producers. Since 2011, I’ve helped thousands of companies of all types better craft their elevator pitches and bring their marketing messages to life in video format. I also have extensive experience developing brand positioning/strategy, company names, value propositions and taglines. Former ad agency executive. BA in Psychology & MBA from Thunderbird, School of Global Business. Visit my company websites: www.gisteo.com and www.thesloganshop.com.
Reviews (24)
I needed help in choosing my book title, and my website URL and tagline. The call with Stephen was very insightful. He helped me see things that I wouldn't think of by myself, and also suggested some interesting names. It was very helpful!
Source: Clarity Giovanni Dienstmann Mar 22, 2020I worked with Stephen on a video project for my company and was extremely impressed with his creativity and professionalism. Stephen is a great at communicating and kept me informed throughout the process. He worked on time and on budget and surpassed my expectations. I cannot be more pleased with the results and will work with him again in the future.
Source: LinkedIn Tom Milks Jan 7, 2015I worked with Stephen on three different marketing videos for Tenmast Software. I gave him detailed notes and themes about our company, from there he created a script and animated graphics. Our company was thrilled with the quality product we got from Gisteo and specifically Stephen. He's proven both business sense and creativity...quite the combo! Thanks for your hard work.
Source: LinkedIn Melissa Dempsey Jan 7, 2015Over the period of a year I spoke to Stephen about a number of projects which did not materialise. Throughout this time he provided solid guidance and advice that inevitable left me with a deep appreciation of his skills and a respect for his knowledge. Eventually we had the chance to move forward with a project and the results were excellent. If the true test of a recommendation is repeat business, then I would definitely work with Stephen again.
Source: LinkedIn Tim Moorcroft Jan 7, 2015We had the pleasure to work with Stephen when he helped us bring to life a story through video. He helped us tell a complex story in a clear and concise way. We are very pleased with the final product. I would recommend working with Stephen and Gisteo. Thanks Stephen!
Source: LinkedIn Jessica Crant Kottcamp Jan 7, 2015Stephen did some work for me developing some branding and choosing some domain names. Excellent work, very creative and good value.
Source: LinkedIn private private Jan 7, 2015Stephen pulled off a miracle for us! One of our clients was in start-up mode. They quickly needed a motion graphic video describing their complicated service in a simple and beautiful 120 second spot to be used on their new website and at an upcoming conference. We selected Gisteo as the vendor after it was recommended by two different colleagues. The turn-around time for the video was incredibly fast and the price couldn't be beat. Most importantly, the client ABSOLUTELY LOVED the video. Stephen was a pleasure to work with and highly creative and responsive. I highly recommend Stephen and his company Gisteo!
Source: LinkedIn Scott McIntosh Jan 7, 2015I had the pleasure of working with Steve on the launch of BeInsured.Com video. Delivered everything he promised. THANK YOU.
Source: LinkedIn Jeffery Arnold Jan 7, 2015I worked with Stephen at The Slogan Shop to develop a slogan for my European lingerie store. I really appreciated how he took the time to understand my brand and analyze my current situation before giving me slogan ideas (which were really good). In that sense, he’s as strategic as he is creative- which makes for an excellent combination when working with him. I highly recommend The Slogan Shop to anyone looking to improve their branding.
Source: LinkedIn Valerie Greene Jan 7, 2015I worked with Stephen on the Burger King business. Stephen is a talented and accomplished marketing and brand strategist. He has a great ability to identify and articulate brand communication gaps and to lead creative teams to successfully build consumer-insight driven brand strategy. I am glad to endorse Stephen as he was a tremendous asset for our organization working on the Burger King business as I am sure he will be for any organization he works with in the future.
Source: LinkedIn Jose Prinz Jan 7, 2015the startups.com platform
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