Sofie Sandell Social media marketing and branding specialist

Sofie Sandell is a speaker and author based in London. She writes for CMO.com (Adobe), The Guardian and blogs for Huffington Post. In 2013 she published her book first book on Digital Leadership, exploring leadership and creativity as a driving force for new ideas in the digital landscape. Sofie became the webmaster for her sailing club’s website 2003 after she complained to the board that it was not updated correctly. She was the first person to be responsible for a big publisher house’s social media strategy and implementation in 2009, her job description was short and neat – to introduce new digital techniques. Her philosophy is that you have to work on at least one digital project that feels scary to keep your organisation on top and on its toes. To develop your ability to grab the digital future you have to create new thoughts and ideas you never ever thought about in the past. To do this is uncomfortable and being on a creative journey will make you feel weird! Sofie has had a number of leadership roles in non-governmental organisations. In 2011 she was awarded the Freedom of the City of London in recognition of her service to the city. Sofie also writes poetry, love art and all kind of music. On www.sofiesandell.com, Sofie runs a popular social media Q&A which raises some of the big questions about life in relation to social media.