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Clarity

Shruti Agarwal

I'm a business leader with 14 years of experience driving revenue growth, go-to-market strategy, and category creation across digital advertising, e-commerce, logistics, and payments.

At Meta (APAC), I designed GTM strategies across 4 markets, achieved 118% of Business Messaging revenue targets, doubled YoY revenue, and built a global advertiser support program safeguarding $357M in revenue. At Amazon, I scaled logistics networks, grew advertiser revenue by 100%, and opened new business categories for Amazon Pay.

I work best with founders and small business owners who need a thinking partner who has actually done the work — someone who combines strategic thinking with hands-on execution.

Areas I advise on:
- Go-to-market strategy for B2B and B2C businesses
- Revenue growth and commercial program design
- Digital advertising (Meta, Amazon) strategy
- Sales enablement and advertiser segmentation
- AI-driven sales and marketing approaches
- Category creation and new market entry

$2.50/min

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Digital Marketing Sales Social Media Marketing Innovation Lead Generation Content Strategy Go-to-market Strategy

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Business Development & Market Expansion

spent 14 years building business development programs and opening new markets at Meta and Amazon. I have experience identifying partnership opportunities and entering markets where no playbook exists. I can help founders and growth-stage companies think through BD strategy, prioritise the right partners, and build the relationships that create compounding revenue. Whether you are expanding into a new geography, launching a channel program, or trying to land your first enterprise partnership, I bring both the strategic lens and the on-the-ground experience.

Digital Marketing Strategy & Execution

I've built and scaled digital advertising programs at Meta and Amazon, managing multi-million dollar budgets across paid social, search, and programmatic channels. I help small businesses and founders cut through the noise and build a digital marketing strategy that drives real ROI, not just vanity metrics. I can advise on: choosing the right channels for your stage and budget, setting up Meta/Google ad campaigns, measuring what matters, and building a content engine that converts.

Generating Quality Leads

At Amazon and Meta, I built lead generation programs and sales enablement frameworks that helped teams consistently hit and exceed revenue targets. I can help you design a lead gen system from scratch, whether inbound, outbound, or a mix, and build the sales collateral, playbooks, and processes your team needs to close deals faster. Ideal for founders hiring their first sales reps, or small business owners trying to move beyond referrals.

Social Media & Content Strategy for Growth

Having worked at Meta, I understand social media platforms from the inside out: how the algorithms work, what content performs, and how to build an audience that converts. I help founders and small business owners build a content strategy that is sustainable, on-brand, and tied to business outcomes. I can advise on organic social strategy, content calendars, creator/influencer partnerships, and how to use AI tools to scale your content production without losing authenticity.

Go-to-Market Strategy for Startups & SMBs

With 14 years of experience driving GTM strategy at Meta and Amazon across APAC, I help founders and small business owners build go-to-market plans that actually work. I've launched products in 4+ markets, achieved 118% of revenue targets, and opened entirely new business categories. I can help you: define your ICP and positioning, design your sales motion (inbound or outbound), choose the right channels, and build a revenue engine from scratch. Whether you're pre-launch or trying to break through a growth plateau, I bring both strategic clarity and hands-on execution experience.

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Member since March 2026