I have helped multiple companies across the globe understand their marketing better and take data driven decisions.
You can find some of my case studies here :
I can provide a robust digital marketing strategy with the following components
#1 Situational Analysis
This involves where your business is right now in terms of major KPI’s that concern your marketing efforts. I can audit marketing activities you’ve done in the past, numbers achieved by the same and an analysis of what worked and what did not.
#2 Competition Analysis
This involves understanding on what competitors have been doing in the concerned digital areas. This is followed by finding gaps and opportunities that your business needs to invest in based on what I’ve learnt.
#3 Channels To Be Deployed
The next step is to define the precise channels that would be used to achieve the goals that I have set.
#4 Detailed strategies and action steps
Moving further, I can put together actionable points regarding strategies to be used and tasks that need to be undertaken for achieving desired goals.
#4 Costs Involved
Keeping your target audience and industry in mind, I can estimate the costs for paid campaigns in terms of cost per click, cost per acquisition, cost per impressions etc.
This also involves tools that could help you better with your marketing and the costs involved for the same.
A crisp summary of all the points discussed above would be described which you can easily share with your colleagues and team to act upon.