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Clarity

Shelby A Chambers

Los Angeles

I'm a marketing and brand strategy consultant focused on helping companies to develop meaningful brands and stories.

I've been consulting for four years for dozens and dozens of happy clients across all industries. Before that, I spent nine years managing content strategy and social media for The Walt Disney Company where I launched editorial brands, video series, lead an editorial team, and wrote a lot of tweets. After that I was Director of Social Media at Guthy|Renker where I focused on beauty marketing. I also finished my fully employed MBA at UCLA in 2019.

$2.50/min

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Brand Strategy Marketing Strategy Brand development Content Strategy Content Writing Content Development Web Content Brand Strengthening Voice of the Customer Social Media Marketing Strategy

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I Will Create Your Social Media Strategy

There's a difference between just using social media, and using social media as part of a business strategy. I can develop your company's social media marketing to be a strategic extension of its goals, communicating in the right way your unique selling point and points of differentiation to the right audience.
- Social Content Strategies
- Social Media Best Practices
- Sample Calendars
- Influencer Marketing

Brand Positioning + Strategy

I've worked on brand development and positioning for companies ranging from small startups to The Walt Disney Company. In a crowded marketplace, your brand needs to stand out and make a strong connection with the customer's needs. I can help distill your brand's point of differentiation, find its ideal market position, and make all voice and best practice recommendations to help you tell the right brand story.

I'll deliver a brand positioning strategy document that includes competitive analysis, buyer personas, market research, positioning statement, brand archetype, brand voice, and other best practices to help you keep your marketing efforts focused and on-brand.

Optimize Your Social Media Presence

Are you using social media, but it feels like you're just going through the motions? Do your accounts not feel unique, or do they struggle to communicate your differentiation points?
I conduct audits of business's social media accounts, websites, and branding to reposition them so that they are more effective, on-brand, and engaging.

I'll deliver a report of changes and recommendations you need to me make to your strategy, content, voice, and creative in order to reach your target audience, and encourage them to engage further.

Market Research: Competitive Analysis + Buyer Personas

Every decision you make for your company from logo, target segment, brand voice, pricing--it all depends on market research. I will create a market research report that is both quantitative and qualitative, and will tell you everything you need to know about:
- Competitors: trends, pricing, differentiation, competitive landscape
- Your target segment: psychographics, spending habits
- Market trends: is the market growing, will you be competing for share or enlarging the market?

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Member since March 2020