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Expertise
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Online Learning
Created 12 years ago in Industries / Education

If you've taken an online course recently, you've probably noticed that they're anything but educational. Instead, it seems they're more interested in impressing you with their expertise than actually helping you to accomplish your goals.
That’s because they’re not teachers. They’re not educators. They’re just experts.
It turns out... creating a truly effective online learning experience is more challenging than it seems.
Effective online courses don’t focus on the solution... with the thing that makes you more clever than everyone else. Instead, they begin with the audience you seek to serve, a problem they seek to solve, and a path to achieve the result they seek.
In 2008, I launched WP101.com, one of the most popular WordPress tutorial sites in the world. Since then, more than three million people around the world have learned how to use WordPress with the help of my online training videos.
Over the past 15 years, I've experimented with just about every LMS and membership software out there. I've learned what it takes to create a great online learning experience and to serve a community of students.
I enjoy helping course creators get clear about who they serve best so they can create more impactful online courses and turn their knowledge and expertise into recurring revenue. Need help creating an online course? Let's talk!
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Shawn Hesketh
Houston, Texas Area
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I teach leaders how to use the MCode assessment to build high-performing teams and do the best work of their lives… without burning out.
Reviews (31)
Worth every penny. Stop what you're doing and click that Request a Call button.
Shawn took the time to read over my questions and prepare before the call. Consequently, not a single minute was wasted during the call.
I was getting so much value I wasn't ready to end the call so we went an extra 15 minutes. Would definitely recommend and will certainly be having another one in the future :)
Source: Clarity Kevin Kennedy Aug 10, 2020I'm not sure which I like more about Shawn--his generosity in taking the time to explain what I view as complex issues, or his wealth of knowledge and ability to communicate and find solutions. Thank you so much, Shawn!
Source: Clarity Janet Lane Mar 26, 2020This was my second call with Shawn, and again I was not disappointed. Quite the opposite. Shawn and I talked for nearly an hour and a half, and I took pages and pages of notes from the advice I received.
Shawn is not only an expert in online education, and an experienced business man, but he's also passionate about helping others succeed.
Source: Clarity Frank Klein Mar 10, 2020Shawn, didn't waste a single min. He knew everything about us when I got on the call so I didn't really have to explain what we do. He listened to the current challenge and got to the root of my problem and also gave an actionable checklist. Would highly recommend Shawn for anyone who needs help with WordPress, product documentation tips, videos documentation etc. Thanks for your time and I look forward to doing this again.
Source: Clarity Sam Rizzi Jan 11, 2019The call with Shawn was excellent, and worth every cent.
Shawn came into the call prepared, having read the documentation I sent before. As a consequence his advice was adapted to my situation, and very actionable.
We covered a lot of topics, from course design, to pricing, to which learning platform to choose. Shawn is an expert on these topics, and provided detailed insights.
Afterwards, Shawn followed up via direct message, providing links to resources we discussed during our call.
Source: Clarity Frank Klein Dec 18, 2018Shawn was incredibly helpful and insightful. I highly recommend engaging with him.
Source: Clarity Jeffrey Groman May 3, 2018I'd have been happy to pay *many* times over for my 30 min call with Shawn today. I wanted to improve my screencast creation workflow. He not only quickly got all my issues unblocked but gave me several stellar extra tips that have seriously improved my productivity and the quality of my videos. Don't hesitate to book a call with Shawn. Such a nice guy too.
Source: Clarity Dave Foy Jan 10, 2018the startups.com platform
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