Shashank Gawade prefers considering himself to be a media and marketing student. Over the past 15+ years he's learnt a lot about frontline sales, media planning, business strategy, finance, marketing, technology and emerging solutions. He specialises in creating the right consumer experience across formats and has a strong grasp of media and marketing. He’s worked with best brands like Google, Vodafone, Titan, Nokia, Tata Sky, Hero Motors, World Gold Council etc. which has exposed him to a multicultural ecosystem of varied categories and consumer mindsets. He’s also been a part of start up ecosystems and is at presently working on another start up project. Always eager to tie his shoelaces and run, he applies the same principal's to his business too.