US Hispanic Market specialist, all around marketer and DRTV Expert for 10+ years. Author -- "How to Launch your Product or Service into the US Hispanic Market using Direct Response Television"
I have worked with Sergio Mankita for the past 2 years in the Business Development Group at Univision Enterprises. I’ve found Sergio to be an incredibly energetic, focused and dedicated team player. Sergio’s enthusiasm and drive are contagious, making him highly effective at building strong internal and external relationships. Sergio’s knowledge about the Hispanic market is impressive and he is constantly in search of new ideas and strategies to effectively reach this audience. This is something that we have found very valuable to our team. Sergio is definitely our to-go person when we need to get insights about our consumers. I truly enjoy working with Sergio, his personality and positive attitude are unparalleled and he is a great asset to our company.
Sergio is an outstanding professional. As the first person that I hired to form my team in Univision, Sergio's experience, work ethic and organizational skills were paramount in helping organize, create methodologies and processes for the department. His understanding of Media and planning abilities helped establish the format which we followed department wide for all of our (extremely heavy) media consumption. Additionally, his close monitoring of the process allowed him to preempt, spot and fix any hiccups with our complex tasks.
Another incredibly valuable asset that Sergio possesses is his ability to very quickly connect and generate a positive relationship with other executives, colleagues, vendors and clients. His ever constant positive attitude and upbeat personality make him a pleasure to work with.
Given the opportunity, I would thoroughly enjoy working with him again.
Sergio is the go-to guy when it comes direct and integrated marketing. The years of experience and his knowledge in the industry is apparent in the first few minutes of working with him. When collaborating and working together on the Aflac account, he spearheaded and directed the team to ensure client initiatives and objectives were met. We found that the vendor relationships that Sergio worked hard to build and maintain over the years were critical to meeting Aflac's business objectives and helped to push the vendors to provide us with the best value based on CPA. I'm sure that the projects wouldn't have had been as great of a success if he hadn't been lead on these objectives. All in all, three words sum it up: Experience, Intellect and Drive. Given the chance, I would work with Sergio again in a heartbeat!
It was pleasure working with Sergio; he is a generous, enthusiastic and energetic detail oriented manager who carefully balances creativity with the bottom line.
Sergio is a direct marketing visionary with all the necessary tools needed to transform a vision into a logical and detailed action plan. He rolls up his sleeves in working with staff, management and business partners. He understands the critical elements of testing, and projects his ideas with expert logical marketing reasoning. Plus, he is a fun person to work with, and has a great sense of humor.
I had the pleasure of working with Sergio on multiple occasions at Zubi Advertising. Teamed up with him on integrated marketing projects, Sergio was always prepared, providing productive input and key insights. He is sharp, strategic and detail-oriented. Sergio is a creative thinker, an excellent communicator and always has a positive attitude. I hope to work with him again in the future.
Sergio is very creative & strategic. He is a team player and will ask for perspective if need be. He is a pleasure to work with and always brings a great amount of expertise and knowledge into all he does.
He is an asset to any project and/or business venture he endeavors.
To say that Sergio is a Master of Direct Marketing completely downplays the equally strong skill and expertise he has in Business Development and Relationship Building. He is a skillful architect of back end DR metrics and analysis, and also has a keen sense of the communication that helps produce results. And he does it all with high energy, a positive attitude and an eye toward the next business building opportunity. One of the things I appreciate most, though, is that whenever crunch time comes around (and it always does) he's more than happy to roll up his sleeves and get his hands dirty. He's the guy you want next to you in the trenches when the stakes are high, and the work has got to get done.
Working with Sergio was a highlight at Zubi as he brings not only market extpertise but a vision for each project. This makes Sergio a fundamental part of projects that are not linear, but have multiple requirements from events to media, and this makes it easy to recommend him. I hope I can work with him again in the future.
Sergio is an outstanding, high energy, detail oriented executive with a tremendous knowledge base of the US Hispanic market and an amazing business network. Sergio can walk into any business event or gathering and know half the room and by the end of the evening, he will know the other half as well. I've already hired Sergio twice and would do so again. He is a real go-getter who also knows how to get the job done!