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Sebastian Roberts Product Marketing & Brand Development Strategy

San Francisco

Specialize in strategic positioning of young and small companies. Focused on authentic positioning articulated through product marketing, brand development, and cultural alignment.

Co-founder of B2B2C startup Tip Network and ecommerce startup Vicinity Commerce. Advisor to several venture funded and bootstrapped startups. Brand and growth strategy consultant to advertising and software development agencies.

46

Calls

25

Reviews

Member since July 2014

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Clarity

Sebastian Roberts

San Francisco

Specialize in strategic positioning of young and small companies. Focused on authentic positioning articulated through product marketing, brand development, and cultural alignment.

Co-founder of B2B2C startup Tip Network and ecommerce startup Vicinity Commerce. Advisor to several venture funded and bootstrapped startups. Brand and growth strategy consultant to advertising and software development agencies.

$5.00/min

46

46 Calls

25

25 Reviews

about 1 hour
Avg. call

Growth Hacking Entrepreneurship Fundraising Product Management Digital Strategy Business Strategy Product Marketing Early-stage Startups Strategic Brand Positioning

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Startup Repositioning and Brand Strategy

Fast, actionable brand advice -- exclusively for early stage startups & small, rapidly growing companies. You need brand triage to adapt & thrive, not generic strategy that amounts to little more than "be more like Apple." That's what I do.

You're racing to get the beta released. You live on ramen and the free coffee at your accelerator. Fundraising is the closest thing you have to a social life. Strategic priorities are constantly evolving. You know you need a great brand. But in a rush to secure a URL, all you had time for is a mashup name that ends in -er, -ly, or -ify.

Whether you have just a couple hours or a few weeks, I'll help you navigate this crazy terrain and arrive at an authentic and differentiated brand position and identity prototype. Most important, your brand will be recognizable, unique, and own-able.

I've developed brand identities and positioning strategies for several startups, including accelerator/incubator supported and venture capital funded companies. I have also provided product brand strategy for clients while at a digital agency.

One more thing... I keep my call rates low to give back to the startup community. I was in your shoes once and I know the challenges. My full consulting fees for established firms are substantially higher. So please, be considerate of the value of my time and I'll be considerate of your budget. Cheers and good luck!

Member since July 2014