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Startup Repositioning and Brand Strategy
Created 11 years ago in Business / Branding
Fast, actionable brand advice -- exclusively for early stage startups & small, rapidly growing companies. You need brand triage to adapt & thrive, not generic strategy that amounts to little more than "be more like Apple." That's what I do.
You're racing to get the beta released. You live on ramen and the free coffee at your accelerator. Fundraising is the closest thing you have to a social life. Strategic priorities are constantly evolving. You know you need a great brand. But in a rush to secure a URL, all you had time for is a mashup name that ends in -er, -ly, or -ify.
Whether you have just a couple hours or a few weeks, I'll help you navigate this crazy terrain and arrive at an authentic and differentiated brand position and identity prototype. Most important, your brand will be recognizable, unique, and own-able.
I've developed brand identities and positioning strategies for several startups, including accelerator/incubator supported and venture capital funded companies. I have also provided product brand strategy for clients while at a digital agency.
One more thing... I keep my call rates low to give back to the startup community. I was in your shoes once and I know the challenges. My full consulting fees for established firms are substantially higher. So please, be considerate of the value of my time and I'll be considerate of your budget. Cheers and good luck!
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Reviews (25)
My conversation with Sebastian was excellent. In a short period of time he was successfully able to offer me excellent value for my very specific business concern. I'll certainly be booking additional sessions!
Source: Clarity Sean Boyce Jan 18, 2017Sebastian has extensive understanding and knowledge while offering a fresh perspecitve. I've taken away a clear, actionable strategic game plan to kick off with. I will be connecting with him again to further guide the brand strategy of my business.
Source: Clarity Elise Carr Nov 23, 2016I continue to go back to Sebastian to review our brand positioning as the advice I have been given has really made us stand out from the competition in our target market's eyes which is really important to us being a leader in our industry. Will continue to call Sebastian to help us continue to be the leader in our field.
Source: Clarity Nick Dunin Sep 23, 2016Another great call with Sebastian.
Source: Clarity Paul Champaneria Sep 7, 2016Another great call. Sebastian has deep knowledge on positioning and goes out of his way to ensure you extract maximum value.
Source: Clarity Paul Champaneria Jul 29, 2016I had a great call with Sebastian. He provided me many insights on how to properly position our company against our competition. I highly recommend scheduling a call with him.
Source: Clarity Paul Champaneria Jul 22, 2016My call with Sebastian was the best money I have spent all month, for anything.
Quick, actionable, helpful call that was extremely helpful. 5 Stars.
Excellent call. He helped me see through a false dichotomy, and helped me make a few other distinctions. Well worth it!
Source: Clarity Nathan Lippi May 25, 2016Great call. Sebastian honed in quickly on the core of what I needed for my situation, offering a good balance of feedback and suggestions, some of which were very practical and immediately useful, while others were broader and more theoretical. Will call again.
Source: Clarity Peter Sukonek Feb 11, 2016Sebastian is a crystal clear thinker and wicked, wicked smart (yes that's two wicked's people). Spending just an hour with him has already saved me months worth of time and frustration. I walked away with an easy to follow to-do list and a clear understanding of the three things I need to do next. Highly recommend!
Source: Clarity Josh Braun Jan 26, 2016