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Clarity

Sean Middleton

As founder and COO of Cognizant's new business incubator, Sean has democratized new business innovation to over 175,000 employees around the globe and gives each the opportunity to start their own enterprise business. He evaluates plans, allocates funding, and advises them on all matter of strategy, HR, legal, sales, marketing, and finance topics.

$2.50/min

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Enterprise Startup Renaissance

Opportunity to disrupt the enterprise space has never been greater. Barriers to entry have never been lower.

Sean is founder and Chief Operating Officer of Cognizant's Emerging Business Accelerator - a team that leverages 20 years of best practices for growth and lean principles to develop the next generation of enterprise startups.

As Chief Operating Officer (COO) of Cognizant's Business Accelerator, Sean runs daily operations of one of the fastest growing companies innovation engine. His scope includes Sales & Marketing, Finance, HR, Legal, and Corporate Development, and an ecosystem of internal and external innovation partners (e.g., startups) and infrastructure. He evaluates dozens of new business models each week, allocates investment resources to the most promising ones, and mentors aspiring entrepreneurs.

In addition to his operating responsibilities, Sean is the sponsoring partner for a portfolio of businesses in the Technology, Media, and Telecommunication industry and for other "horizontal" ventures that include Legal Process Services, ZDLC (zdlc.co), and a Subscription Enablement Platform (http://sep.cognizant.com).

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Sean Middleton answered

What is the best way to get companies to pilot out an application? (Free)

While your application doesn't have a monetary cost, it isn't free. Even for the pilot you need time from the person you're selling to.

In my experience pitching and being pitched to, that time is often worth more to the person you're trying to work with than money. I know that is true of my recruiters who are primarily driven by finding high quality candidates quickly; cost is secondary.

Without knowing your value proposition, it is tough to give you specific tips. Generally I'd say you need to craft a pitch that not only addresses a pain point, but also doesn't require a lot of cost (including time on the buyer's part) to test out. Show them the big picture but also how they can start small. If they don't like it, make it easy to walk away. If they do like it, then you can scale.

Good luck.

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highly intelligent and self motivated employee whom I highly recommend!

Todd Feinman Source: LinkedIn

Sean is one of the smartest persons I know. He is an efficient and dedicated leader.

AG Crum Source: LinkedIn

Member since January 2014