If you want to have positive impact on the world — real, sustainable impact — you need a guiding strategy. That way all of the things you're planning will work optimally in concert to engage the most amount of people, fit the image you want to project, and inspire people to action.
I can evaluate your current communications efforts to see what works and what doesn't. Are your goals realistic? Are you targeting the right audiences, reaching them where they're receptive, saying the right things, and using the right materials?
I can provide counsel and overall guidance: serve as an advisor, a sounding board for strategy, source for ideas and resources, devil's advocate and objective reviewer.
I can work with you to create a dynamic, integrated communications plan to support your objectives in a smart, realistic, cohesive way, no matter your resources.
I take a holistic approach. Leaving dogma aside, I consider the full spectrum of PR and communications strategies and tools, making sure efforts align with the rest of your organization (marketing, development, programming, advocacy and the like).
Equal parts strategist, publicist, marketer, social entrepreneur, nonprofit leader, and writer, I bring 20 years of experience and a broad perspective promoting ideas, products and services in various culture-shaping domains.
I’ve done media for the Dalai Lama and publicity for Phil Donahue’s anti-war film Body of War, PR for healthcare "whistleblower" Wendell Potter and groups like Rainforest Action Network and the Business Alliance for Local Living Economies (BALLE), branding for Rippel Foundation, strategic communications for the Local Economies Project of the New World Foundation, and creative naming development for American Express and global visual rebranding support for Coca-Cola with Ogilvy & Mather’s Brand Integration Group (BIG).
I’ve helped clients on both US coasts and places in between, in Europe, and down under in Australia.