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Clarity

Scott Tillitt

Beacon, NY USA

I'm a connector — of dots and people. A strategist, publicist, marketer, social entrepreneur, nonprofit leader, and writer with 20+ years in various culture-shaping worlds — advertising, media, interactive design, photography, technology, television and fashion — before applying my corporate skills to social impact.

$2.92/min

3 Calls

17 Reviews

33 minutes
Avg. call

Public relations Marketing Communications Social Entrepreneurship Publicity Nonprofits Content Development Media Relations Strategic Communications Messaging Branding & Identity

Call me to talk about

High-Impact PR + Publicity

If done properly, publicity campaigns do more than get your name in print, get your issue on the news, or simply sell books. You can leverage such efforts as tools for national and local organizing, education, political action and, ultimately, positive change.

I take a holistic approach — leaving dogma aside — and consider the full spectrum of PR and publicity tools (mainstream and social media, for example), making sure efforts align with the rest of your organization (marketing, development, programming, advocacy and the like).

I identify relevant publicity opportunities (media interviews, contributed essays, speaking opportunities, etc.) to help you promote your organization or projects in a smart, realistic, cohesive way, no matter your resources.

I’ve done media for the Dalai Lama and publicity for Phil Donahue’s anti-war film Body of War, PR for healthcare "whistleblower" Wendell Potter and groups like Rainforest Action Network and the Business Alliance for Local Living Economies (BALLE), branding for Rippel Foundation, strategic communications for the Local Economies Project of the New World Foundation, and creative naming development for American Express and global visual rebranding support for Coca-Cola with Ogilvy & Mather’s Brand Integration Group (BIG).

I’ve helped clients on both US coasts and places in between, in Europe, and down under in Australia.

More: http://antidotecollective.org/services/pr-publicity/

Visioning for Change

Visioning is a vogue-ish high-level exercise in business, urban planning, nonprofits… anywhere where thinking strategically about future direction is helpful.

The experience helps in determining purpose and strategic direction and bringing clarity to individuals and those they work with: partners, employees, customers.

For teams and individual creators of all stripes: social entrepreneurs, activists, nonprofit leaders, organizers, artists, educators... anyone willing to stand in the fires of change in order to create a better world for themselves and others.

Equal parts strategist, publicist, marketer, social entrepreneur, nonprofit leader and writer, I have an insatiable interest in big ideas and the behaviors that drive people, what resonates with them, and how to communicate with them. I've followed my bliss for years and have used visioning exercises to help bring clarity to his own path and others. Some years ago, I broke the trance of an increasingly cynical consumer culture and started applying his corporate skills to social impact.

I've been instrumental in a social enterprise, a nonprofit, and various projects and community engagements that are focused on making our communities a more vibrant, sustainable, locally-rooted and human-scale place to live and work.

I also have a strong meditation practice, which keep me centered and positive and my mind agile and creative (relatively speaking).

More: http://www.antidotecollective.org/people-partners/

High-Impact Branding + Messaging — Strategy, Identity, Positioning, Naming

Some brands are clever but have no meaning, no resonance, no resilience. Some brands have essence but are forgettable.

I can help discover your essence and design a good brand positioning and language that will drive and unite all communications so they have maximum impact. My process involves deep insights into your brand revolving around a holistic model I call "Brandidote: 7 Dimensions of High-Impact Branding."

I'll guide you in the development of your overall narrative, the stories that support it, and the voice you tell them in.

I've done branding for Rippel Foundation, the Local Economies Project of the New World Foundation, and creative naming development for American Express and global visual rebranding support for Coca-Cola with Ogilvy & Mather’s famed Brand Integration Group (BIG), among others. I've also given presentations and facilitated workshops around high-impact branding.

More: http://www.antidotecollective.org/services/branding-messaging/

High-Impact Strategic Communications

If you want to have positive impact on the world — real, sustainable impact — you need a guiding strategy. That way all of the things you're planning will work optimally in concert to engage the most amount of people, fit the image you want to project, and inspire people to action.

I can evaluate your current communications efforts to see what works and what doesn't. Are your goals realistic? Are you targeting the right audiences, reaching them where they're receptive, saying the right things, and using the right materials?

I can provide counsel and overall guidance: serve as an advisor, a sounding board for strategy, source for ideas and resources, devil's advocate and objective reviewer.

I can work with you to create a dynamic, integrated communications plan to support your objectives in a smart, realistic, cohesive way, no matter your resources.

I take a holistic approach. Leaving dogma aside, I consider the full spectrum of PR and communications strategies and tools, making sure efforts align with the rest of your organization (marketing, development, programming, advocacy and the like).

Equal parts strategist, publicist, marketer, social entrepreneur, nonprofit leader, and writer, I bring 20 years of experience and a broad perspective promoting ideas, products and services in various culture-shaping domains.

I’ve helped clients on both US coasts and places in between, in Europe, and down under in Australia.

More: http://antidotecollective.org/services/strategic-communications/

Answers 0
Reviews 17

Answers

Reviews

Scott helped us evaluate three different versions of our positioning statement. He came to the call having studied the issue, and he was very thorough with his evaluation. His suggestion to emphasize our environmental and social missions were substantiated by his experience working with B-corp companies. All around he is a great asset for the Clarity community.

Cadence Watch Co. Source: Clarity

From start to finish, Scott's management of the complementary publicity campaign for my book was extremely professional. It was invaluable to have access to his keen understanding of the US media, his counsel on what works and what doesn't, and his ability to identify both the novel, as well as the more obvious messages. We could never have achieved this volume of coverage without him. David Michie, PhD, Author of Buddhism for Busy People; Principal at Mosaic Reputation Management

David Michie Source: LinkedIn

There is nothing more fufilling than to work for someone who encourages you to think outside the box, nudges you gently in the right direction when needed and always manages to bring the best out of you.

Sophie Yon-Gharbi Source: LinkedIn

Scott has a unique skill as a visionary business person, capable of providing real services and forging meaningful partnerships, while working outside the "usual" corporate structure. Much more than a shared workplace, Scott provided an entirely new model of collaborative work environment and creative work process at the Beahive. It was a pleasure working with Scott .

Tom Hoffay Source: LinkedIn

In late 2013, Scott and I collaborated on the project to locate a BEAHIVE at the historic U.S. Lace Curtain Mills ("Lace Factory") building in which RUPCO is renovating to create 55 affordable live-work lofts in Kingston, NY. Our work together included brainstorming a concept to establish “BEAHIVE at the Lace Factory” as a collaborative space for work and community, utilizing nearly 15,000 square feet of common interior space reserved for galleries, flex studio and workspace areas that support a local living economy, one that is vibrant, sustainable, locally rooted and human-scale. Our shared vision is to cultivate a vital culture of environmental, social and economic sustainability in the Hudson Valley. Our collaboration included preparing a Letter of Interest for funding to ARTPLACE America. I found Scott to be even tempered and easy-going, and yet a determined and disciplined entrepreneur. He's a really creative man with an exceptionally good mind.

Guy Kempe Source: LinkedIn

Scott's a smart, truly mission-driven PR professional with a flair for building community.

Stephen Kent Source: LinkedIn

Scottt's genius lies in his ability to anticipate client needs, project needs, business needs, creative needs and, thus, he's a half an hour ahead of everyone else. He possesses a broad deep knowledge of communications and has a high level ability to solve communication problems.

Michael Marlowe Source: LinkedIn

Having met Scott through a communications association and being familiar with his work at TVB, I knew he would be a perfect candidate for the position of National Communications Manager at Red Sky. After being hired, Scott became an integral member of the Red Sky communications team led by Sarah Haun. I enjoy Scott's articles published in PDN and always look forward to the next issue. Scott is an intelligent, talented writer and a complete joy to work with. I am happy to recommend him again.

private private Source: LinkedIn

Scott provided an excellent interface at Red Sky. He helped to make Red Sky's PR successful by providing whatever resources and information we needed for our PR campaigns.

Todd Lane Source: LinkedIn

Scott is a experienced professional who brings vision and creative to acheiving great results.

Sara Stuart Source: LinkedIn

Scott was the driving force behind two very successful pro bono marketing projects for NYCfNAC, a nonprofit in New York City that provides financial education and support to low-income communities. He has since joined another project to help Vocational Foundation, a nonprofit that provides job training to young adults.

Scott's dedication and work product are superlative; he ranks with some of the very best pro bono consultants I have seen out of the more than 600 corporate volunteers with whom Taproot Foundation has engaged in New York.

Blake Smith Source: LinkedIn

Member since November 2014