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High-Impact Branding + Messaging — Strategy, Identity, Positioning, Naming
Created 11 years ago in Sales & Marketing / Branding
Some brands are clever but have no meaning, no resonance, no resilience. Some brands have essence but are forgettable.
I can help discover your essence and design a good brand positioning and language that will drive and unite all communications so they have maximum impact. My process involves deep insights into your brand revolving around a holistic model I call "Brandidote: 7 Dimensions of High-Impact Branding."
I'll guide you in the development of your overall narrative, the stories that support it, and the voice you tell them in.
I've done branding for Rippel Foundation, the Local Economies Project of the New World Foundation, and creative naming development for American Express and global visual rebranding support for Coca-Cola with Ogilvy & Mather’s famed Brand Integration Group (BIG), among others. I've also given presentations and facilitated workshops around high-impact branding.
More: http://www.antidotecollective.org/services/branding-messaging/
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Scott Tillitt
Beacon, NY USA
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I'm a connector — of dots and people. A strategist, publicist, marketer, social entrepreneur, nonprofit leader, and writer with 20+ years in various culture-shaping worlds — advertising, media, interactive design, photography, technology, television and fashion — before applying my corporate skills to social impact.