Author, Founder & Chief Optimizer, Webdirexion LLC - an online marketing agency. Author, "The Marketer's Concise Guide to CRO," a book about testing tips, tactics and tools to help you gather more qualified leads. College Instructor.
We'll review your site and landing pages, live, and I will mark up key improvement points and send them to you after our call. Bottom line -- more leads. Remembering that your recent website redesign, or the design you did for your first site is just a best guess at what will work, we'll look for actionable steps you can take now to boost conversion rates and sales. CRO -- Conversion Rate Optimization -- done well, is what will lift your lead gathering efforts. I just wrote and published a book on it -- The Marketer's Concise Guide to CRO (available on Amazon) -- and now I will help guide you to use the same proven tools, tactics and strategies to grow your business.
Hi Zach -
Conversion rate increases will come via a combination of:
1) Clarity of value proposition.
2) Perceived competitive value.
3) Strength of your current offer/promotion.
4) How you marshal the persuasive elements on your landing page(s).
Sounds like you are benchmarking some of the competition. Good. I think you use Clickbank? I am familiar with it. I would recommend at least one A/B test to find a landing page that will increase your conversions. Let's talk, and I will follow with a mark-up of your page for what you can test.