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Clarity

Scott Clark

Lexington, KY

Solving digital marketing problems for clients focused in the realms of Google Ads and SEO.

Specialties include large firm SEO, franchises, multi-location, healthcare, behavioral health treatment centers.

High value answers with staggering ROI if deployed properly.

$5.00/min

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6 Reviews

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PPC Marketing SEO Google AdWords Content Marketing Search Engine Optimization (SEO) PPC SEO Strategy Google Adwords Professional E-commerce SEO SEO Audits

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Franchise SEO and Franchisor Google Ads

Franchise SEO offers up a unique set of challenges. I have assisted more than a dozen franchises in the development of lead generation programs and franchisee-locale, scalable SEO, PPC and social media strategies and deployments.

http://www.buzzmaven.com/2013/01/service-franchise-seo-components-for-a-future-proof-program-for-consumer-and-franchise-development.html

Answers 4
Reviews 6

Answers

Scott Clark answered

Has anyone seen stats that show the the results of marketing on LinkedIn versus building website landing pages?

I would be pleased to answer if you'd add some clarifications. What kind of marketing on LinkedIN? Content marketing? Paid Promotion? And, since I've heard 100s of them, what is your definition of a landing page? A conversion-specific "squeeze" page? Or a page holding a valuable piece of content meant to whet the visitors information appetite?

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Social Media Marketing

Website Monetization

Online Marketing

Scott Clark answered

What content marketing setup generates the most leads? Blog? Content Hub? Industry Publication? Learning Platform?

You've asked a lot of questions here. And I can say that these approaches are all valid.
> companies that bury their blog are often tentative about it. Someone in the company has decided that it doesn't warrant attention - perhaps it's not ready for prime time.
> Industry-wide stand-alone publications work for some niches, but if you're talking about paper, they are old-school and dying. Digital magazines are one option I've used.
> Stand-alone blogs exist, but from an SEO point of view are usually a bad idea because your domain name equity gets spread across two sites, diluting it. For most, it's best to utilize the main domain name for all content, with subfolders for industry verticals.
> Hubspot like sites are curation oriented, and if you have the manpower to develop curation to your industry, they can pay off because you save people time and energy by focusing the news. Most, sadly, are horribly done.
> Content structure is hard to answer, but I recommend that you not stray too far from the path of blog convention - people are used to a certain approach - categories, tags, subscriptions, etc.
> Content itself is where most people DIE in blogging. Simply stated, they are publishing *crap* and you must avoid it. I've done a lot of thinking about this, and the slog of content marketing. Rather than repeat a bunch of advice here, I invite you to see these URLs where I've given it some proper thinking:
http://www.buzzmaven.com/2012/12/authorship-corporate-voice.html
http://www.buzzmaven.com/2012/10/blogging-success-engagement.html

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Content Marketing

Inbound Marketing

Social Media Marketing

Scott Clark answered

If you had to pick only one thing, what would you say is the best way to grow an engaged online community?

Engagement starts with value of the thesis. People make an "economic" decision with their attention. Are you offering something greater than the next thing - it's only a click away.

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Community Management

Community Building

Community Outreach

Scott Clark answered

How to attract CMO's and Marketing Directors to my brand?

Leverage LinkedIn Marketing platform to fill up your pipeline. Deliver an irresistible downloadable empathetic to their needs/pain points and deliver it via an Inmail and sponsored post campaign that informs but doesn't sell. Target by industry, title, geographic, company size overlays. Capture pixels from Google, Facebook, Twitter on your download landing page to facilitate retargeting on the clicks.

Ignore LinkedIn's suggested bids and turn off auto bidding, start at the minimum and lift it slowly. Check your demographic chart to be sure that job titles are CMO/Marketing directors.

Good luck!

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Sales

Marketing Strategy

Strategic Planning

Reviews

Scott’s expertise in the field of SEO is of the highest order. He has the helpful ability to apply valuable SEO principles to ground level practices that make it easy to understand the systems driving search results and how they can be harnessed for maximum benefit. His recommendations are always forward thinking and they've proven successful time and time again.

Phillip Martin Source: LinkedIn

Scott Clark's company, Sitecreations.com helped us to develop our first internet web presence in the late 1990's at Collins Bowling Centers. His expertise and knowledge with internet technology has been very helpful for our business to operate with email and internet which we've come to depend on so much now.

Daniel Collins Source: LinkedIn

Scott designed and implemented a complete online and search strategy that began generating revenues in the very first month. His relentless focus on what works to has made us very successful very quickly.

Our top ranking in several key search terms continues to drive profitability and his ongoing input increases our sales each month. He has been a great partner.

Todd Taskey Source: LinkedIn

Scott knows SEO and SEM. Period. Scott is the real deal in a field full of pretenders and snake oil salesmen. He's honest and forthright in his work. He makes a difference in people's websites, hence their fortunes. He's not afraid to say to anyone on a project what will and won't work, yet isn't abrasive about it - that kind of honesty is rare. Your Internet properties are serious business to him and your success is paramount. I highly recommend Scott and recommend calling him first if you're building or revamping your website.

Frank Goad Source: LinkedIn

I worked with Scott on a couple of great web development projects. While both (like most projects of their size) had their own special challenges and pitfalls, Scott helped the process to move forward as smoothly as possible. He was a great help to us, both as a source of guidance, and in helping to expand our company's capabilities. Additionally, he's quite personable and a pleasure to work with.

Clinton Begley Source: LinkedIn

Scott is a remarkable and invaluable asset to any web project. His mastery of search engine optimization is unparalleled. This, together with his design sense, allows Site to create a web presence that delivers results rather than just flashy graphics. His advice and work have always proved to be right on the money - I highly recommend that anyone striving to create an effective web presence get Scott involved! It's worked for me for 8+ years.

Stuart Craig Source: LinkedIn

Member since October 2013