Sarah Mooney is the Director of Marketing at MassLight, an early stage startup investment firm. She is a full-stack digital marketer with specialities in paid acquisition, and demand generation. Her strategies have been recognized by Fortune 1000 companies and awarded by Google. Kickstarting her career in the age-old automotive industry, she is now indulging in her passion for working with early stage startups. She holds over a dozen certificates from institutions like Google, Hubspot and Harvard. You can expect her to help you with your go-to market strategy, acquiring your first customers and improving your acquisition costs.