A former journalist and newspaper editor turned international digital marketing & communications executive, Samuel Scott is a global speaker and crafter of strategic marketing campaigns that integrate both traditional and online marketing. He is now Director of Marketing and Communications for log analysis software company Logz.io. Scott is an Internet marketing speaker who has appeared at conferences including SMX and BrightonSEO and has been quoted or cited by CIO, Search Engine Land, AdWeek, MediaPost, and Adobe's CMO.com. He contributes to TechCrunch and Moz. Scott's personal website is www.samueljscott.com, and he is @samueljscott on Twitter.