samrat purkayastha A dedicated digital marketing professional

• 1.5 years of experience in digital marketing, creating and optimizing SEM Campaigns on Google, Bing, yahoo & similar SEM platforms according to US and Canada based Client (Marchex) Specifications. • Building account structure for Google, Yahoo and Bing Optimization of accounts Competitive Analysis Preparing monthly, weekly and daily reports Using an external platform to upload and set accounts for Google, MSN and Yahoo Campaigns. • Keeping track of PPC account performance and responsible for optimizing the account as per client needs and requirements. • Responsible for all the marketing & strategic planning. • Creation, Planning & marketing for "Ask Ashwin contest" presented by Sportstarlive which in-turn gave a healthy ROI. • Actively involved in planning, promotions & marketing of "Budget 2016" for The Hindu which provided the most detailed and was the most followed source. • Worked on SEO for sportstarlive to improve its organic ranking • Creation, Planning & marketing for "Ask Ashwin contest" presented by Sportstarlive which in-turn gave a healthy ROI. • Actively involved in planning, promotions & marketing of "Budget 2016" for The Hindu which provided the most detailed and was the most followed source. • Worked on SEO for sportstarlive to improve its organic ranking • Worked closely with the Editorial team to maximise the traffic to the Hindu website during election, hence resulting in being the No.1 news website for Tamil Nadu election.