Experience of 14 years in B2B marketing across hi-tech, semiconductors, instrumentation, IT products and services and telecom industries. Formulating strategies for marketing campaigns and brand management, establishing insight into customer acquisition, developing business alliances and launching new products. Strengths in developing and implementing strategic plans for providing sales support through brand communication and demand generation activities. Worked across different marketing functional teams and customers across North America, Europe, and Asia Pacific. Successfully administered complete end-to-end product management of new services and products including branding, positioning, pricing and segmentation in growth markets.
Recognized proficiency in the development & implementation of marketing strategies, media management and product positioning plans. An innovative leader with entrepreneurial initiative and vision who drives revenues and manages rapid growth profitably with a focus on building a strong corporate culture. Demonstrated abilities in conducting special events, devising
brand building activities and customer acquisition programs to accelerate the business
growth. Strengths in developing and implementing 360 degree strategic marketing plans for driving revenues. Adept in devising various promotional marketing strategies for improving brand visibility and achieving the desired results.
• Inbound Marketing
• Strong Analytical capabilities
• Dashboard Marketing (Marketing ROI)
• Marketing Strategies & Campaigns
• Go –to – Market planning & New Product Introductions
• Direct & Channel Marketing
• Digital Marketing
• Marketing Operations (Automation & Tools)