I am an accomplished Marketing & Business Consultant with 15+ years of experience driving growth in FMCG, Healthcare, and Healthy Snacking industries. I specialize in brand strategy, new product development (NPD), packaging design, trade marketing, and go-to-market execution across both premium and mass-market segments.
Having led marketing and category management at brands like Truthful Treats, Tops, Nutraj, and Ozone, I bring proven expertise in:
• Developing and launching new product categories from concept to market.
• Crafting multichannel marketing strategies (ATL, BTL, B2B, B2C) that deliver measurable ROI.
• Driving cost optimization and vendor negotiations to improve profitability.
• Leading cross-functional teams and ensuring seamless PAN-India rollouts.
As a consultant, I help businesses accelerate growth, optimize branding, and implement data-driven strategies to strengthen market positioning.
Core Offerings:
• Brand Strategy & Positioning
• New Product Development & Launch Planning
• Packaging Design & Procurement Advisory
• Trade & Digital Marketing Strategy
• Corporate Gifting & Pricing Solutions
• Go-to-Market (GTM) Execution
Let’s connect if you are looking for consultancy in FMCG, healthcare, or lifestyle brands to scale your business with innovative, market-ready solutions.
