Sports business expert with focus on CRM, database marketing, analytics, social media and fan engagement.
I actively follow and write about the latest trends and best practices via my sports business blog, have my MBA in sports business and have worked with multiple colleges and professional teams. Happy to help students and job seekers learn or advise existing professionals on my areas of expertise.
Russell was excellent. He listened and responded on point the first time. This was a clear win.
It's clear Russell knows his stuff, through many years of actual experience working in sports & CRM. He was able to give me some key pointers around cultural issues and relationship/dependencies that I need to be aware of as we look to scale. Definitely a great sounding board when it comes to sports CRM and I look forward to speaking with him again.
So great to speak to someone on the topic of sponsorship. Just needed to know if my approach was good or not, and he lead me to the right direction. Thanks!
Very helpful overall. Connected the dots for me, explained well, and gave my project a push in the right direction.
Russell was an outstanding asset to the Marketing Department at ASU and made signifincant contributions in many areas. His knowlegde of CRM systems was very valuable across many areas.
Russell is hard-working, detail-oriented and dedicated. He has a great mind for the business and is always on top of the latest trends.
Russell is an innovative, bright, passionate person, who is an asset to any group with which he works. He is a self-starter, an able communicator and equally good at strategy and execution. He has a wealth of experience in CRM and database marketing and has a track record of implementing successful iniatitves which produce tangible results.
Russell brought an exceptional degree of intelligence, diligence, and creativity to his work in the MBA program at ASU. Besides being an excellent student, Russell gave a great deal back to his peers and the program through his leadership in the student community.
I have known Russell for a few years now via Twitter and through TheBusinessOfSports.com, it was good to meet up with him at SEAT Conference in Boston to hear him present on CRM strategies he uses at the New York Jets. We partnered on a global sports networking night called #SBNight in January 2013 which was a great success. Russell is a great contributor to the online #sportsbiz community through his site and via social media.
I've had the extreme good pleasure of having known and worked with Russell for years -- and he is without a doubt one of most knowledgeable Social Media executives in the entire sports industry. Bar none. He's one of our main "go-to" guys that we seek out to keep us abreast of the trends, best practices and SM news in sports. To that -- he's one of the most approachable executives to work with out there. A true professional.
I collaborated with Russell while I was implementing a new CRM for the Washington Redskins. He helped guide me through the process, assisted in vendor suggestions, and willingly lent his time to me to help broaden my knowledge of the CRM system and its capabilities. Russell is very much the go-to person for all things CRM in the league and a true expert in the field.
