An accomplished marketer and entrepreneur with strong business development credentials and marketing/e-commerce focus. Roy has covered all aspects of strategic planning, sales and marketing in multinational companies and startup environments. He possesses a unique Chinese and Asian business and culture expertise having worked in and with that region since 1996. Roy speaks, reads and writes Mandarin Chinese (traditional and simplified characters).
He has demonstrated a high degree of initiative, independence and innovation in growing the Chinese arm of a multinational company and launching a China-focused boutique market entry consultancy and implementation agency. Among his projects, Roy launched a new travel agent platform for Expedia Affiliate Network and created a travel distribution platform for a leading North American travel group.
Roy works with clients in the luxury travel and hospitality sectors to facilitate market entry through e-commerce solutions, online and offline brand promotion and social media. The services provided by ChinaContact and China Edge extend beyond China to Hong Kong, Taiwan, Singapore, Korea and Japan.
In the non-profit sector, he serves as Director of Eco and Heritage Tourism at Juccce.org.
Specialties: e-commerce, public relations, distribution, travel and tourism, sales and marketing, China market expertise, directing events and exhibitions, new business development, China market access, sustainable development, high growth ventures, China mediation, China localization, tourism and hospitality investment, market research, public speaking, cross-cultural training
