Loading...

Request a Call $3.33/min

Expert

Menu

Roy Graff China tourism sector expertise

ÜT: 51.482408,-0.048974
An accomplished marketer and entrepreneur with strong business development credentials and marketing/e-commerce focus. Roy has covered all aspects of strategic planning, sales and marketing in multinational companies and startup environments. He possesses a unique Chinese and Asian business and culture expertise having worked in and with that region since 1996. Roy speaks, reads and writes Mandarin Chinese (traditional and simplified characters). He has demonstrated a high degree of initiative, independence and innovation in growing the Chinese arm of a multinational company and launching a China-focused boutique market entry consultancy and implementation agency. Among his projects, Roy launched a new travel agent platform for Expedia…
Roy Graff's video
Play Video

Areas of Expertise

  • Reviews 31

Roy gave an excellent keynote on the potential of China for the summer conference of European Cities Marketing in Zagreb last week. He is a great speaker, knows his subject inside-out and is generous with his tips and advice. Member feedback has been extremely positive and we will all want to hear more from Roy in the future. He comes with a strong recommendation. Garry White CEO European Cities Marketing

Source: LinkedIn Garry White May 20, 2014

Roy is a well-connected travel professional with an encyclopedic knowledge of the industry and a well-deserved reputation as a forward-thinker and innovator. As a manager, Roy is exacting and thorough, challenging his team to do more and think differently. During our time at Travel Leaders, Roy inspired me to stretch and grow professionally, and helped me learn new and valuable skills. He is a great addition to any company ready for new ideas and a smart, well-informed leader.

Source: LinkedIn private private May 20, 2014

Roy was hired to jump-start a new online hotel initiative for Travel Leaders Group. I was impressed with his immediate understanding of the goals for the project and his knowledge of all things digital/online. From digital marketing and analytics to business intelligence analysis to the nuts and bolts of the api's within the program, Roy was able to lead the project.

Source: LinkedIn Karen Blauw May 20, 2014

Roy has a deep knowledge covering hotel contracting and distribution and overall OTA operations. he has extensive international experience, having worked in US, Europe and China. And he is terrific to work with.

Source: LinkedIn Marina Kolesnik May 20, 2014

Roy delivered an excellent piece of strategic analysis on an
e-commerce business solution for our business. He coupled this with practical, commercially focussed solutions to help us implement the recommendations. I was particularly impressed with his ability to engage and communicate effectively with key members of the project team who are key to delivering results from the web site. I have no hesitation in recommending him.

Source: LinkedIn Jeanne Lally May 20, 2014

Roy is a China travel expert. He is very knowledgable and is very open to discuss business and to give suggestions.

Source: LinkedIn Janet Tang 唐珍 May 20, 2014

Roy delivered exceptional results within the assigned time frame. He demonstrated a detailed knowledge of the market and business conditions.

Source: LinkedIn Gerrit De Vos May 20, 2014

Roy has been hugely flexible and accomodating to work with. He knows how to deal with a demanding client. He is always coming up with fresh and exciting ideas and has his finger on the pulse of the Chinese travel industry.

Source: LinkedIn Lisa Fox May 20, 2014

Roy's experience in China and his knowledge of the tourism industry makes him an invaluable asset to those seeking to enter the high growth Chinese travel market. We have used ChinaConnect to evaluate a number of exciting investment opportunities and will continue to retain Roy and his team going forward,

Source: LinkedIn Maurice Benisty May 20, 2014

I have worked closely with Roy on a number of issues in the past year - including translation proejcts and organising a travel conference - and he has proven to be a very professional and reliable partner with good knowledge of China and of the travel sector. I am delighted to recommend him.

Source: LinkedIn Jeremy Gordon May 20, 2014

Related experts

the startups.com platform

Copyright © 2025 Startups.com. All rights reserved.