I was initially responsible for bringing Roland to Adaptive Path as a consultant to develop a plan for the development of sales collateral. I worked closely with him through a series of exercises and workshops exploring Adaptive Path's identity, brand positioning, unique value propositions, and communications. In addition, Roland conducted interviews with the rest of the management team and practitioners to understand the unique culture and approach we take to our work. After two months of working with him, we asked Roland to join our team full-time. He immediately demonstrated his ability to manage tactical projects that would have long term impacts on our business including the upgrade of our most widely read communications tool, the Adaptive Path newsletter. Roland was responsible for publishing this newsletter on a bi-weekly schedule.
Roland's work also included a variety of public relations challenges around the launch of Adaptive Path R&D projects, as well as for the launch of our client work. Roland was responsible for managing relationships, aligning messaging, and creating roll-out plans. This often tied into the process he established for the production of case studies, which can be seen on adaptivepath.com and which are used in our sales process (for example, see the MySpace case study on our website).
Roland immersed himself in our culture through his participation in open design sessions, our company blog, and our conferences where he spent a significant amount of time talking with our community. This led to the last project that he took on for Adaptive Path, the development of an online communications roadmap. He presented a set of recommendations that were based on his subscriber research, as well as a deep understanding of the internal needs of our organization. This plan will help us communicate about our work more effectively and will position us for anticipated growth.
I would recommend bringing Roland onto any project that requires someone with a diverse skill set who has the ability to develop strategic plans while also being able to implement tactical aspects of the strategy.