Rob Gallo Learn from your failures

I have been in the online gaming industry, particularly casino and poker, since 1997. I created, launched, marketed and operated Peak Entertainment which included our two flagship brands; Omni Casino and SunPoker.com (along with my 40+ employees) until 2010 when I sold the company and semi-retired. That lasted all of three months before the boredom of retirement took its toll. As someone who absolutely loves problem solving, strategic development and helping others, there was a tremendous void that needed to be filled, and consulting was the next logical step. The former VP of Poker at Cryptologic introduced me to a company in Denver that was looking to break into the online gaming business. I flew out to meet with the team and began my first consulting gig. I have since formed Peak Gaming Group as my consultancy, and aligned myself with some other top flight consultants to round out more areas of expertise within the organization. Since then I have helped dozens of companies with their strategic development and more importantly with the actual execution of the plans that we create. As most casino executives are aware, the limitation of internal resources and in house expertise is the main cause for lack of innovation and frustration when trying to implement a new project or marketing campaign. My expertise lies in not only assisting casinos in implementing a project but also lending my experience in project management to those working on the front lines every day. Most projects fail because the project manager either didn’t have the time or the capability to manage the given project. I can help to alleviate (and sometimes even completely erase) these problems by doing the heavy lifting and pointing you and your team in the right direction. If you have great ideas but lack the resources to execute them, I can help. If you need help strategizing to develop new and innovative ways to attract more high value players to your casino, I can help. As David Allen, creator of the time management method Getting Things Done, put it simply: “You can do anything, not everything”. Let me help you to realize your potential.

It can sometimes seem like a daunting task when you're not sure where to turn when you have a solid idea that you want to take to market. I help early stage companies navigate the myriad of choices in order to get them on the path to success.

It took Thomas Edison 10,000 "failures" before perfecting the lightbulb as we know it. When asked why he would keep trying after some many failed attempts, he replied, "I did not fail 10,000 times, I successfully figured out 10,000 ways that won't work..." Learning from past mistakes is very often more valuable than learning from successes. My objective at this point in my life is to share the knowledge and wisdom I've learned, and help other succeed in their lives, both professionally and personally.

If you don't clearly define your brand in the marketplace, your competitors will do it for you, and you WON'T like where they put you. Let me help you define and build your brand into the powerhouse that it has the potential to be. Nike, Marriott, McDonald's have all started as no name brands back in the day, but now own the brand dominance in their respective markets... Why? Let me teach you. While I can't promise you market domination in your sector, I can promise you that you will have the tools and insight on how to get there.