Digital marketing nerd, entrepreneur since 14, dog dad, startup mentor, passionate about lifting others up and giving back. I'm a "full stack" digital marketing expert.
Let's get your email marketing system up. Let's choose the perfect ESP for you, set up your drip campaigns, triggers, and copywriting.
From landing and product page optimization to Facebook and Google advertising to social media marketing. How can we get you more customers for the lowest CAC (Customer Acquisition Cost)?
Walk into SEO with a full idea of time, money, and strategy needed to succeed.
My take on the sales funnel is something like this. Qualified prospects come in via organic search (SEO) or paid traffic to a landing page or optimized page with a powerful lead magnet. I've made to many of them to count. Love to help others with these. A good lead magnet is a powerful way to bring your advertising costs down by increasing the conversion rate. This begins the awareness and discovery phase of your relationship with this person. Then you set up a very nice email automation with tags that send specific emails when they take certain actions or visit certain pages. Imagine they visit a product page and you tag them with "productpageview" and then send them an email all about the benefits of that product 2 hours after they visit the page. This is powerful stuff that builds a serious relationship. Layer in remarketing ads that keep the message of your lead magnet and/or pages visited and now your customer begins to remember you and trust you. Put the right offer at the right time in front of them and you now have a customer.
Great discussion about the latest techniques and strategies working on FB right now!
Rob was very patient to answer my questions and gave me real, actionable next steps. Great call