Customer Funnel (Cycle)

Created 6 years ago in Sales & Marketing / Growth Strategy

My take on the sales funnel is something like this. Qualified prospects come in via organic search (SEO) or paid traffic to a landing page or optimized page with a powerful lead magnet. I've made to many of them to count. Love to help others with these. A good lead magnet is a powerful way to bring your advertising costs down by increasing the conversion rate. This begins the awareness and discovery phase of your relationship with this person. Then you set up a very nice email automation with tags that send specific emails when they take certain actions or visit certain pages. Imagine they visit a product page and you tag them with "productpageview" and then send them an email all about the benefits of that product 2 hours after they visit the page. This is powerful stuff that builds a serious relationship. Layer in remarketing ads that keep the message of your lead magnet and/or pages visited and now your customer begins to remember you and trust you. Put the right offer at the right time in front of them and you now have a customer.