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Clarity

Robert Dawson

Charlottetown, Canada

Head of Paid Media & Growth with 15+ years experience managing millions in Google, Meta, LinkedIn, and Microsoft Ads. I help founders, marketing teams, and agencies diagnose issues fast, scale profitably, and build systems that actually work. Led global paid media for B2B and B2C brands across 13+ countries and managing $1.5M+ USD in annual spend.

Connect on LinkedIn: https://www.linkedin.com/in/rbdawson/

$2.50/min

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Growth eCommerce PPC Marketing Facebook Advertising Google AdWords PPC B2B Lead Generation Paid Search Google Adwords Professional Facebook Ads

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Scaling Your Meta Ads Profitably

Fifteen years optimizing Meta Ads for founders, agencies, and B2B teams. I’ll review your campaigns, diagnose why performance has stalled, and show you exactly where money is leaking. I specialize in creative diagnosis, audience structure, account simplification, pixel and Conversions API setup, and profitable scaling. If your ROAS has dropped or lead quality has fallen, I’ll give you a clear plan to turn your Meta Ads around fast.

B2B Paid Media Strategy (Cross-Platform)

Fifteen years helping B2B companies scale through smarter paid media across Google, Meta, Microsoft, and LinkedIn. I’ll diagnose gaps in your funnel, evaluate lead quality, fix tracking issues, and show you where budgets are leaking. I specialize in ICP targeting, high-ticket lead gen, attribution, revenue pacing, and building systems that create predictable weekly pipeline. If your CPL is rising or your leads aren’t converting to revenue, I’ll give you a clear, platform-agnostic plan to improve results.

LinkedIn Ads for B2B Growth

10 years driving B2B growth with LinkedIn Ads. I’ll review your campaigns, fix targeting, and diagnose why CPLs are climbing or lead quality is dropping. I specialize in ICP targeting, message testing, lead gen forms vs landing pages, high-ticket funnels, and optimizing for revenue, not just leads. If your LinkedIn Ads aren’t converting, I’ll give you a clean plan to improve performance fast.

Fixing Your Google Ads Fast

Fifteen years fixing and scaling Google Ads for founders, agencies, and B2B teams. I’ll diagnose what’s wasting budget, rebuild your structure, fix conversion tracking, and highlight where money is leaking. I specialize in Search, PMax, brand vs non-brand strategy, B2B lead gen, and profitable scaling. If your ROAS has stalled or your lead quality dropped, I’ll give you a clear plan to turn it around.

Microsoft Ads (Bing) Setup & Optimization

10 years managing Microsoft Ads for founders, agencies, and B2B teams. I’ll review your account, diagnose wasted spend, fix tracking, and show you how to capture lower-cost, high-intent traffic that Google misses. I specialize in smart imports from Google Ads, B2B keyword strategy, conversion tracking, and building profitable campaigns in smaller markets. If your Microsoft Ads aren’t spending properly or ROAS is weak, I’ll give you a clear plan to improve performance quickly.

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Member since November 2025