Richard Villasana is a leading authority on Mexican business practices, culture and communication. He has appeared several times on ABC and been interviewed by BusinessWeek and profiled in the San Diego Business Journal for his expertise on business in Mexico and its economy. He has been on KPBS Radio and 1040AM San Diego.
He is the top selling author of "Insiders Secrets for Doing Business in Mexico" as well as several articles on marketing and business practices in Mexico. Companies that have sought out his advice include AT&T, Cisco Systems, Plantronics, ThermoFisher and WalMart as well as hundreds of U.S. and foreign manufacturers.