Senior marketing professional. Over fifteen years of experience in broad, multichannel marketing roles for big established brands (American Express, Investec) and small/start-up businesses. Financial Services specialist.
Broad marketing communications specialist with expertise in communication planning and delivery - and supporting platforms. Specialist email marketing knowledge for lead generation, sales, engagement, and loyalty.
Considerable experience developing and implementing integrated marketing activity across disciplines and channels including brand building, communications, acquisition, CRM, loyalty, PR and partnerships.
Broad digital marketing experience with expertise in social media strategy, planning, and execution. Lead generation, general engagement, content amplification, and community management.
Broad marketing strategy expertise. Demonstrable lead generation and sales delivery experience across channels and tactics - B2C and B2B.