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Expertise

$16.67/min

Ad Monetization

(8)

Created 7 years ago in Sales & Marketing / Advertising

I understand all the various forms of modern ad monetization that publishers (website owners) can leverage to maximize the revenue from their traffic. This applies across the spectrum from small websites (<1M pageviews/month), all the way to large media brands (e.g., The New York Times, Forbes, etc.)

Ratko Vidakovic

Toronto, Canada Area
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As the founder of AdProfs, I'm happy to consult on anything related to digital marketing, publisher monetization, programmatic advertising, customer acquisition, and almost anything related to digital advertising. A bit of my background: My career started in 2001 as a publisher, co-founding ToyotaNation and growing it into the web's largest Toyota enthusiast community. ToyotaNation was acquired in 2006 by VerticalScope. After several years as a digital marketing consultant, I joined SiteScout as part of the founding team. At SiteScout, I built the marketing machine that grew the DSP business to over 60,000 users and 8-figure revenue — all without an outbound sales team, and all on a shoestring budget. SiteScout was acquired in 2013 by Centro. My thoughts on advertising technology can be found across the web on sites like Marketing Land, AdMonsters, MediaPost, Quora, MarketingProfs, MarketWatch, FOX Business, and many others.

5.0

Reviews (7)

Very good insight into the current ad tech industry landscape. He knew a lot about specific companies and competitive advantages/weaknesses of each. I imagined it to be an introductory call but Ratko went into a lot of details and was able to clearly explain it to me (someone with no background in ad tech). Would highly recommend.

Source: Clarity David Wu Nov 21, 2017

I reached out to Ratko to find out more about programmatic DSP platforms with regards to features and what users need from them. He was extremely generous with his time and insights, as well as being very knowledgable about the specific area/tools I was inquiring about. Additionally, as a newcomer to ad tech who isn't au fait with all the lingo yet, Ratko was really easy to understand and didn't litter his feedback with unnecessary ad tech jargon.

Source: Clarity Elise Goldin Feb 21, 2017

I was amazed not only at Ratko's level of industry knowledge, but also his eagerness to share his ideas and help me with my questions. I had originally came across his information from an article on the internet that lead me to assume that he was an expert in the programmatic advertising industry - our call confirmed that and so much more. Thanks for the help Ratko, looking forward to being in touch!

Source: Clarity Josh Aharonoff Sep 19, 2016

Ratko's a media buying & AdTech genius. He was able to nail every single answers.

He demystified the complexities and had several leads for other people who can help me.

In fact, I estimate that this brief call easily saved me $10,000 and months of work with the direction I was thinking before Ratko set me straight on the fastest path to my end goals.

He’s a big picture guy, who can delve deep into the details, but never loses sight of your end goals.

… And his name is super fun to say!

Source: Clarity Patrick Stiles Sep 8, 2016

Ratko offered tremendous value and practical real world insight on applied tactics speaking from first hand experience, marketing strategy, and a tremendous depth of knowledge with programmatic advertising. Would recommend him for any programmatic advertising, affiliate marketing, startup advice, or anything related to the publisher monetization side.

Source: Clarity rick postremo Sep 6, 2016

Ratko was a great help to me. He clearly answered my questions and provided great advice!

Source: Clarity Shubham Ranjan Sep 2, 2016