With over 15 years of experience in senior sales and marketing roles across retail, client, and agency sectors, I bring a wealth of expertise in shopper marketing. My extensive background includes:
(for more details: www.linkedin.com/in/ralucasamoila )
Experience:
Freelance Shopper & Trade Marketing Expert, EMEA: I developed and executed comprehensive trade marketing strategies, optimized distribution channels, and led impactful trade promotions.
Global Clients Shopper Marketing Director, VMLYR COMMERCE: I created and implemented shopper marketing strategies for top FMCG brands such as Danone, The Coca-Cola Company, and Mondelez. Grew client relationships from local to global levels, driving significant business growth.
Head of Customer Marketing, RB: I managed customer marketing teams for brands like Durex, Airwick, and Vanish, driving customer relationships and strategic business planning.
Shopper Marketing Director, VMLYR COMMERCE Romania: I directed shopper marketing initiatives for clients including Procter & Gamble and Mars, achieving best-in-class execution and innovative in-store and online strategies.
Training & Competencies:
Extensive training in Nielsen Category Management, P&L Management, Neuroscience Meta-Learning, and various shopper marketing tools such as The Coca-Cola Way of Shopper Marketing and the Shopper Marketing Pathfinder Tool.
Proficient in utilizing data sources like trend reports, consumer insights, sales data, and competitor tracking to build robust marketing strategies.
Benefits for Clients:
Strategic Insights: Leverage deep understanding of shopper behavior to develop targeted marketing strategies that drive sales and brand loyalty.
Execution Excellence: Ensure flawless implementation of marketing plans, from conceptualization to the final mile of trade execution.
Collaboration: Foster strong partnerships between retailers, suppliers, agencies, and clients to achieve unified business goals.
Innovation: Bring innovative solutions to life, enhancing the in-store and online shopper experience to boost engagement and conversion rates.
Growth Optimization: Utilize a data-driven approach to continuously track, review, and optimize marketing efforts, ensuring sustained growth and competitive advantage.
With a proven track record and a passion for driving business growth through strategic shopper insights, I am dedicated to helping clients achieve their marketing and sales objectives.
