Senior communications leader with over 22 years of proven expertise in driving Communication Effectiveness, Customer Experience, and Demand Generation across diverse sectors including Manufacturing, Technology, Media & Entertainment, Financial Services and FMCG;
Successfully executed integrated marketing campaigns (Digital, ATL, BTL, PR) resulting in a 4X increase in
marketing-influenced pipeline.
Currently leading communications at Siemens Ltd., spearheading a landmark integrated marketing
campaign that delivered 25% year-over-year growth for the Digital Enterprise portfolio, establishing Siemens as a leader in the Industry 4.0 domain.
Expert in managing cross-functional, multi-geographical teams, aligning marketing strategies with organizational goals, and mentoring talent to sustain business growth and drive collaboration across diverse markets.
Proficient in advanced marketing automation and analytics platforms such as Eloqua, Salesforce, and Adobe Analytics, utilizing data-driven insights to optimize demand generation and enhance overall marketing performance.
Award-winning innovator recognized for leading a Gen AI Hackathon-winning project that improved lead velocity by 2X, leading to the global roll-out of a cutting-edge business intelligence model, exemplifying commitment to continuous innovation and digital transformation including Generative AI integration.
Showcased exceptional crisis management and stakeholder engagement skills to protect organizational reputation, backed by continuous professional development including a PGDM and Business Analytics certification from Harvard Business School.
